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  1. #1
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    December 7th, 2013
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    Using Brand Name in text link or title?
    I, recently, joined an affiliate program that's in clothing. I'm not sure what's a legitimate link to use when they state that they don't allow linking with their brand name.

    Here's a text copy from Linkshare:

    Allows use of brand name in Display URL
    Allows use of brand name in Title & Ad Copy

    Both of the above are checked 'NO'.

    What confuses me is that the links that they provide have their brand name displayed in the URL or copy.

  2. #2
    OPM and Moderator Chuck Hamrick's Avatar
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    Sounds like they don't want the brand name in your URL. Their URL will not show on your site as its a coded redirect.

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  4. #3
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    Quote Originally Posted by Chuck Hamrick View Post
    Sounds like they don't want the brand name in your URL. Their URL will not show on your site as its a coded redirect.
    Is it okay to use their Brand name in their text link if it's in the link they provided? I guess that's what confuses me.

  5. #4
    OPM and Moderator Chuck Hamrick's Avatar
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    Yes unless they specifically state not to, would be foolish to not include it.

  6. #5
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by fancypartner View Post
    Here's a text copy from Linkshare:

    Allows use of brand name in Display URL
    Allows use of brand name in Title & Ad Copy

    Both of the above are checked 'NO'.

    What confuses me is that the links that they provide have their brand name displayed in the URL or copy.
    Those look like PPC rules...
    Salty kisses, Sandy toes, and a Pirate's heart...

  7. #6
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    Quote Originally Posted by Convergence View Post
    Those look like PPC rules...
    I think you're right. I overlooked that detail. It's a "Paid Search Policy." Thanks a bunch!

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