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December 19th, 2013, 10:46 AM #1Succeeding in the New Mobile App EconomyMore and more, consumers are doing their day-to-day business through a mobile app; creating a bonanza for marketers through increased demand for products and services. This year alone some 84 billion apps will be downloaded across a wide spectrum of verticals, including gaming, travel, messaging
services, dating, and entertainment.
According to market researcher AppNation, the U.S. mobile app economy will double from $72 billion today to $151 billion over the next four years, making the global opportunity worth over $300 billion. In revenues, mobile apps will generate $35 billion in 2014 and $74 billion by 2016.