More and more, consumers are doing their day-to-day business through a mobile app; creating a bonanza for marketers through increased demand for products and services. This year alone some 84 billion apps will be downloaded across a wide spectrum of verticals, including gaming, travel, messaging
services, dating, and entertainment.

According to market researcher AppNation, the U.S. mobile app economy will double from $72 billion today to $151 billion over the next four years, making the global opportunity worth over $300 billion. In revenues, mobile apps will generate $35 billion in 2014 and $74 billion by 2016.
As an affiliate manager its difficult to figure out how to target app developing affiliates unless you have an app to offer. What we can do now is to provide mobile banners and push the merchant to mobile optimize the site and cart.

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