Here are the key pieces that we worked on last month:
Meet us At Affiliate Summit West
We will be at Affiliate Summit West this Sunday, January 12th at Meet Market table #710. Email us to arrange a meeting throughout the conference or to discuss new opportunities available through our network. If you are unable to attend, be sure to follow us @AffWinUS, where we’ll be tweeting our latest observations, discoveries and seminar suggestions during the expo. For those attending, don’t miss our speaker session with Jeannine Crooks, Senior Account Manager here at Affiliate Window, who will be leading the panel session: Finding the Golden Nuggets in Mature Affiliate Programs.
Performance Marketing Results from Black Friday/Cyber Monday
Previously we put forward our predictions for Black Friday and Cyber Monday. Having analyzed our data across our performance marketing network it is now possible to revisit these predictions and see if they were correct.
Publisher Spotlight: LivingSocial
December saw us shine the light on LivingSocial, a leading marketplace which utilizes a group buying method to encourage users and friends to buy and share the best things to do in their city –wherever that may be. The social commerce site covers all aspects of everyday items and activities including restaurants, spas, sporting events, hotels and other local attractions in major cities.
Christmas Spirit Goes Viral: Winners Announced
This year, Affiliate Window in conjunction with Santa and the team at Lapland, created a competition to tap into the creativity and energy of our publishers. With a prize pool worth $1,600, this is was an opportunity for our publishers to shine! Following a very scrutinising judging period, we’re delighted to announce the #xmaspirit publisher competition winners! In 1st place Michelle Leon of iloveafreebie, 2nd place Angela Booker of Money Making Association Of Business Partners and 3rd place Thomas Bowyer of Arden Caravans, congratulations! Huge thanks to everyone who entered, check out the viral collection of videos here.
The Monthly Digest: Issue 6
Welcome to Issue 6, rounding-up of the most relevant and interesting industry articles published in the last 30 days.
zanox appoints Michael von Stern to the executive board as CFO/COO
zanox, the leading performance advertising network in Germany and across Europe, appoints Michael von Stern (45) to the executive board of the zanox Group as its new Chief Financial and Operating Officer (CFO/COO), with effect from 1 January 2014.
When attributing sales to affiliates, value should be part of the equation
Client Strategist, Matt Swan discusses the contentious issue of attribution within digital marketing: “It provokes a great deal of debate about the best solutions for attribution modelling and how it should be implemented. Attribution is a fashionable buzz word and is something numerous retailers are looking at a solution for….”
The US Supreme Court refused a request from Amazon.com and Overstock.com to hear an appeal concerning the NY online sales tax. Sales tax collection begins on Jan 1, 2014 in Tennessee, Nevada, and Indiana. Amazon has begun working with Illinois affiliates again following the October ruling by the IL Supreme Court striking down the online sales tax legislation. The holiday shipping season was quite confusing thanks to these taxes.
December Program Launches
We would love to partner with you on these newly welcomed US and CA advertisers on our network:
5679 Myprotein (US)
5722 Meredith Publishing – Print (US)
5705 Ivory Mason (US)
Keep up to date with the hot topics being debated within performance marketing and all the goings on at the Affiliate Window headquarters by reading our monthly wrap ups each month. See you next time.
If you have any questions about any of our updates, please get in touch.