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  1. #1
    OPM and Moderator Chuck Hamrick's Avatar
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    ValueClick Completes Sale of Owned & Operated Websites Segment
    Got this in an email last week:
    WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)-- ValueClick, Inc. (NASDAQ: VCLK) today announced that it has completed the sale of 100 percent of its Owned & Operated Websites (O&O) segment in accordance with the definitive agreement previously announced by ValueClick on December 9, 2013.
    Anyone know which sites they sold?

  2. #2
    Moderator Nabz's Avatar
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    Quote Originally Posted by Chuck Hamrick View Post
    Anyone know which sites they sold?
    On the block are Investopedia, PriceRunner, Smarter.com, SymptomFind and CouponMountain.com. No word yet on the timeline for unloading these properties, which collectively delivered $28.9 million in Q3 revenues.
    Source: ValueClick Will Sell O&O Sites, Roll Out DSP

  3. #3
    OPM and Moderator Chuck Hamrick's Avatar
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    Thanks:
    On the block are Investopedia, PriceRunner, Smarter.com, SymptomFind and CouponMountain.com. No word yet on the timeline for unloading these properties, which collectively delivered $28.9 million in Q3 revenues.

  4. #4
    ABW Ambassador isellstuff's Avatar
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    Hmmm, last thing I need is display advertising muddying CJ's waters.

    Anyone know the sale price? At first I thought $28 million a quarter was kind of low for this set of properties. Kind of a bummer to see such low revenue numbers.

    Look how Smarter.com's traffic has absolutely cratered:
    https://siteanalytics.compete.com/smarter.com/

    CouponMountain's traffic too:
    https://siteanalytics.compete.com/couponmountain.com/

    Investopedia seems to have a decent amount of high value traffic:
    https://siteanalytics.compete.com/couponmountain.com/

    I'm unclear on the amount of traffic pricerunner.co.uk gets, but they claim to be the #1 price comparison website in the UK.

  5. #5
    OPM and Moderator Chuck Hamrick's Avatar
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    I suspect its like any other site the G put the screws to. If they aren't actively generating content they fall from the SERPs.

  6. #6
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by Chuck Hamrick View Post
    I suspect its like any other site the G put the screws to. If they aren't actively generating content they fall from the SERPs.
    Don't really believe that's the reason do you?
    Salty kisses, Sandy toes, and a Pirate's heart...

  7. #7
    OPM and Moderator Chuck Hamrick's Avatar
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    Well I don't believe sell low, buy high, what's your take?

  8. #8
    ...and a Pirate's heart. Convergence's Avatar
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    Competition - straight up...
    Salty kisses, Sandy toes, and a Pirate's heart...

  9. #9
    OPM and Moderator Chuck Hamrick's Avatar
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    Well I worked with CouponMountain before CJ and never saw much out of them. Worked with them after they sold to CJ and didn't see much out of them. Booted them because they were non-responsive. I write it all off to lousy management.

  10. #10
    ...and a Pirate's heart. Convergence's Avatar
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    Only $80 Million selling price to IAC.

    IAC (NASDAQ: IACI) is a leading media and internet company comprised of more than 150 brands and products, including Ask.com, About.com, Match.com, HomeAdvisor and Vimeo. Focused in the areas of search, applications, online dating, local and media, IAC's family of websites is one of the largest in the world, with more than a billion monthly visits across more than 100 countries. The Company is headquartered in New York City with offices in various locations throughout the U.S. and internationally.
    Salty kisses, Sandy toes, and a Pirate's heart...

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  12. #11
    ...and a Pirate's heart. Convergence's Avatar
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    Interesting that IAC also owns ShoeBuy.com, which abruptly moved from CJ to LS...
    Salty kisses, Sandy toes, and a Pirate's heart...

  13. #12
    ABW Ambassador isellstuff's Avatar
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    Quote Originally Posted by Convergence View Post
    Only $80 Million selling price to IAC.
    I'm guessing that most of them aren't profitable. I think the most interesting one of the group is Investopedia because it ranks for high value financial terms like
    "reverse Mortgage" https://www.google.com/search?q=reverse+mortgate
    or
    Annuity" https://www.google.com/search?q=t-bond#q=annuity

    e.g. things that can bring in $1 or more per adsense click.

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