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  1. #1
    OPM and Moderator Chuck Hamrick's Avatar
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    Steve Denton Keynote at Affiliate Summit West 2014
    Haven't heard Steve Denton speak before but really enjoyed his keynote even though he and I have not always seen eye to eye. Very compelling numbers on who is making sales but I feel that its confirming the end of a paradigm shift specific to coupon sites. And its alarming to see the loyalty numbers.

    Video links from Feedfront article: Video of Steve Denton Keynote at Affiliate Summit West 2014 - Affiliate Magazine


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  3. #2
    OPM and Moderator Chuck Hamrick's Avatar
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    Some notes from watching this again:
    30 Major Brands were used to generate the numbers.
    Won't see search because most affiliates use some sort of search to drive demand.
    Q3 numbers representing $50MM in sales.
    42% sales by loyalty affiliates.
    51% sales by coupon affiliates.
    AOV was 1% higher for affiliates sales versus site average.
    Conversion by affiliates was higher 84% for 2012 and 90% higher in Q3/'13.
    11% average commission rates higher Q3.

    Quote:
    Biggest struggle is last 10 years - Challenge is merchants & affiliates struggle to understand this channel and how it fits in the overall marketing strategy.

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