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Here are the key pieces that we worked on last month:
Affiliate Window climbs the Blue Book rankings
Global performance network Affiliate Window has improved on its 12th spot in 2013 to be ranked in the Top 5 CPS Networks for 2014. The Online Advertising BLUE BOOK is a trusted resource guide for agencies, advertisers, and publishers. The Guide publishes a semi-annual ranking of the BLUE BOOK Top 20 based on results from the largest research survey in the performance marketing industry, undertaken by advertisers and publishers.
The Year that Was: A 2013 Retrospective
As we begin a new year and the holiday season seems a distant memory, we are taking a moment to look back at what we achieved in 2013 and give a glimpse into what’s coming in 2014.
Publisher Spotlight: PerkSpot
January saw us shine the spotlight on PerkSpot, the leading provider of online employee perks and discounts. Through its proprietary technology platform, employees or association members are provided with a single point of access for specialty benefits, personal insurance products, and discounts on consumer goods and services.
Never Miss a Trick with the Affiliate Window Seasonal Calendar
Between running seasonal campaigns, fundraising and attending industry conferences – the Affiliate Window team and our advertisers have a busy schedule throughout the year. That’s why we’ve stuck to one of our New Year’s resolutions this year and created the AWin Seasonal Calendar with our key dates led in for 2014.
Myprotein Fuels Performance Marketing Ambition with Affiliate Window
Myprotein has launched its first US based affiliate program exclusively with global performance marketing network Affiliate Window. The brand’s UK program has partnered with Affiliate Window since 2010 and seen exceptional year-on-year growth.
Caption My Heart
We released the details of our Valentine’s Day publisher Competition. We are releasing a variety of ambiguous photos and it is the job of our publishers to come up with the most accurate, hilarious, silly or simply romantic caption they can think of. The winner wins a $50 Gift Card to a retailer of their choice.
The Monthly Digest: Issue 1 – 2014
Welcome to Issue 1 of 2014, a round-up of the most relevant and interesting industry articles published in the last 30 days.
Evaluating the ROI of a Performance Marketing Campaign
An article by Affiliate Window Client Strategist, Matt Swan: The customer path to conversion is a complex journey and one that spans across a number of touch points. As a result, it is becoming increasingly challenging for advertisers to attribute sales to a specific channel. In order to establish the ROI associated with each channel, it is important to understand the influence of each leading to the customer’s eventual purchasing decision. When looking at executing an effective attribution model, key factors must be considered.
Google Hummingbird, A Caffeine-Fueled, Long-Tail Search System
An article by Affiliate Window Traffic Acquisition Manager, Sylvia Nankivell: The title of this article will have either caused you utter despair or a great deal of intrigue. For those of you that sit with the former, read on and you will slowly feel better. For those that are intrigued, you should be – Google is moving fast, and we need to keep up with a curious mind! There are two main elements to the understanding of Google Hummingbird, and this is where the article’s title comes from.
Online sales tax collection officially began in Tennessee on January 1st. Additionally Amazon must now collect tax in Indiana and Nevada and will begin collecting tax in North Carolina on Feb 1. Legislation is expected to be introduced or reintroduced in Utah and South Carolina, while the debate over legality continues in Colorado. Recent analysis concluded that states see little revenue from online sales tax laws.
January Program Launches
We would love to partner with you on these newly welcomed advertisers on our network:
5743 Picaboo (US)
5637 Brussels Airlines (US)
5744 Pet’s Best Insurance Services (US)
5707 2XU (US)
Keep up to date with the hot topics being debated within performance marketing and all the goings on at the Affiliate Window headquarters by reading our monthly wrap ups each month. See you next time.
If you have any questions about any of our updates, please get in touch.