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  1. #1
    Member
    Join Date
    January 15th, 2013
    Posts
    40
    Facebook targeting options for sports betting/tips target market
    I am marketing a sports betting/tipster website to the UK & Irish market. I am just after launching a facebook advertising campaign. My targeting options are below and I would appreciate any input on how to improve the whole process. I boosted a page post that had the opening paragraph of the betting tip with a link "to read the rest go to www.x.com", accompanied by a picture related to the sporting event the tip is for.

    Who live in:
    - United Kingdom
    - Ireland
    exactly between the ages of 18 and 25 inclusive
    Who are male
    Who like Paddy Power, Gala Coral Group, William Hill (bookmaker), Betfair, Ladbrokes or Bet365
    Who are single
    Who speak English (UK)
    on News Feed on desktop computers and mobile devices

    Potential audience 200,000 people






    Any tips on how I can get the maximum benefit from my facebook advertising budget? Thanks.

  2. #2
    Newbie
    Join Date
    January 15th, 2014
    Posts
    19
    I would lose the mobile devices personally. I've found that you get a lot more clicks from mobile but if you're looking for people to actually take action based on the ads, people rarely spend on mobile.

  3. #3
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    You need to catch up with current trends bro!

  4. #4
    Newbie
    Join Date
    January 15th, 2014
    Posts
    19
    You seeing a lot of purchasing through mobile to online stores?

  5. #5
    Newbie
    Join Date
    February 24th, 2014
    Location
    Ahmedabad
    Posts
    4
    well, this one is new for me. but your question itself is so engrossing. I would love to research the topic of Facebook targetting options & then get back to you, maybe.

  6. #6
    Newbie
    Join Date
    May 21st, 2014
    Posts
    2
    Quote Originally Posted by Chuck Hamrick View Post
    You need to catch up with current trends bro!
    yeah talk to inmobi about it lol...

  7. #7
    Newbie
    Join Date
    June 15th, 2014
    Posts
    2
    Man you've got to break mobile into it's own seperate ad, and make sure your landing page is mobile responsive.

    Mobile converts off Facebook but you need CTR's of around 5% or so to get cheap enough clicks.

    I wouldn't go so young on the targeting, I think older people bet too - and they have more $$.

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