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  1. #1
    What's the word? Rhia7's Avatar
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    Exclamation Google swats sites with too many ads at the top
    Don't make the top of a web page too laden with ads.
    Google Updates Its Page Layout Algorithm To Go After Sites
    ~Rhia7 -- Remember the 7
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  2. #2
    ...and a Pirate's heart. Convergence's Avatar
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    Have to say I like this one - we have one small contextual text ad at the top of product pages (always have).

    Since the 6th we saw an increase of traffic compared to the first five days of the month.

    Must have smacked some competitors...
    Salty kisses, Sandy toes, and a Pirate's heart...


  3. #3
    What's the word? Rhia7's Avatar
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    Some websites out there had a bunch of ads at the top and a huge
    pop-up.

    I think one ad that relates to the content of the page (which could include a picture ad of a product) would be fine. Don't take me verbatim because I don't work for Google but I think Google is saying don't make the page too distracting with multiple/scrolling ads.

    I've been on pages where I couldn't leave without clicking a bunch of "yes/no" buttons so it would be great if there were less of these in the future.
    ~Rhia7 -- Remember the 7
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  4. #4
    ABW Ambassador superCool's Avatar
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    i was on a search engine earlier tonight that had a block of 3 ads at the top in a beige box, then it had 8 product image ads to the right and 3 more ads right below them. oh wait... never mind. that was google


  5. #5
    OPM and Moderator Chuck Hamrick's Avatar
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    So does it take into account when I have a Doubleclick ad block above the fold or is it only now Google properties as ads?

  6. #6
    ...and a Pirate's heart. Convergence's Avatar
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    ?
    Salty kisses, Sandy toes, and a Pirate's heart...

  7. #7
    OPM and Moderator Chuck Hamrick's Avatar
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    Don't make the top of a web page too laden with ads.
    Does Google ignore this rule when you are running ads from their ad network. Devil's Advocate here!

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  9. #8
    ...and a Pirate's heart. Convergence's Avatar
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    Who knows, lol...
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  10. #9
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by Matt the Mouthpiece
    As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.
    Page layout algorithm improvement - Inside Search

    I think the average webmaster may overreact to this - but you know the type of sites MC is talking about, ie: Ask.com for example, IMhO...
    Salty kisses, Sandy toes, and a Pirate's heart...

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  12. #10
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by Convergence View Post
    but you know the type of sites MC is talking about, ie: Ask.com for example, IMhO...
    In all fairness, it looks like Ask.com has cleaned up their page layout. However, have seen quite a few "How To" type sites that are nothing more than an ad farm - one has a hard time making a distinction between the "solution" and the ads...
    Salty kisses, Sandy toes, and a Pirate's heart...

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  14. #11
    ...and a Pirate's heart. Convergence's Avatar
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    Strike that - Ask.com still loads up with a ton of ads...

    Attached Images Attached Images  
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  15. #12
    What's the word? Rhia7's Avatar
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    Some comments to this post are interesting:

    Google Updates Page Layout Algorithm: Version 3.0

    I like this comment:
    Openuris
    So google can cram ads on their pages to seemingly no end, but normal websites cannot...
    ~Rhia7 -- Remember the 7
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  16. #13
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    Former update Page Layout algo about may 2013, refreshing the update from 19 jan. 2012. Also commented by Danny Sullivan on Search Engine Land.

    Ratio ads against unique content without ads maximized at 30%, counted in pixels,
    headerphotograph or slider and navigation excluded,
    counted in a browserdisplay : 1024 x 768 pixels and above the fold

    Adsense video dated 18 jan 2012
    In this video, we'll (adsense) walk you through how to best implement up to three AdSense for Content ad units on your content-rich pages.

    Can't give you some url's because of the postinglevel on this forum.

  17. #14
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    This is what it's supposed to look like, see how there are no ads and wasted space on the top?
    Attached Images Attached Images  


  18. #15
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    Quote Originally Posted by Iknowmoney View Post
    Right.. Google targets every site but there own, But I guess that's the perks of having the top search engine.
    It is what it is.
    Luckyly in english spoken world, their market share is only 65%, 95% in Europe. We don't have a choice. Cannot work with another search engine companies.
    What matters is how we can respond to this.

  19. #16
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    Quote Originally Posted by Convergence View Post
    Strike that - Ask.com still loads up with a ton of ads...

    I was just going to say that! I still see the ads!

  20. #17
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    This problem easy resolve. You can change position top banner in HTML code to bottom of code. Use JavaScript you can show this ads from bottom to top.

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