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  1. #1
    What's the word? Rhia7's Avatar
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    January 13th, 2006
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    Thumbs up Branding is the Core, Marketing is the Branch
    This is a great article from KISSmetrics about the importance of branding.
    Branding is related to marketing like the core/trunk (your brand culture that you create and maintain) is related to the branches (marketing) and before my words cause any more unwarranted confusion, read the article please:

    Where Marketing Ends, Branding Begins
    ~Rhia7 -- Remember the 7
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  2. #2
    What's the word? Rhia7's Avatar
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    Here's a great blog article and clever infographic that supports the importance of your online brand:

    The Importance of Brand Online Presence | Erin C. Anderson

    The above is not an affiliate site.
    ~Rhia7 -- Remember the 7
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