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February 23rd, 2014, 05:07 PM #1Branding is the Core, Marketing is the Branch
This is a great article from KISSmetrics about the importance of branding.
Branding is related to marketing like the core/trunk (your brand culture that you create and maintain) is related to the branches (marketing) and before my words cause any more unwarranted confusion, read the article please:
Where Marketing Ends, Branding Begins
February 24th, 2014, 11:08 AM #2
Here's a great blog article and clever infographic that supports the importance of your online brand:
The Importance of Brand Online Presence | Erin C. Anderson
The above is not an affiliate site.
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