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March 14th, 2014, 12:35 PM #1I'd like to ask ABW'ers for their thoughts on this...
This statement was made in an email I got from an affiliate, defending their "advertising" practices:
"... direct linking is not considered fraud in the affiliate marketing industry."
She went on to say, "you guys are missing out on (a) growth opportunity".Christopher Park
March 14th, 2014, 12:40 PM #2
Do they understand what "Direct Linking" is?
Is it clear what your terms mean by "Direct Linking"?Salty kisses, Sandy toes, and a Pirate's heart...
March 14th, 2014, 01:30 PM #3
- Join Date
- May 2nd, 2006
- Columbus, OH
March 14th, 2014, 04:22 PM #4
For sure she meant "direct linking", not deep linking? I'm not a fan of direct linking either, and very few of the merchants I work with permit it. I'm guessing Blair.com has a robust PPC program so yeah, I'm with you, especially if it's in your T&C's. She can't honestly believe that someone in your position got there without knowing the business or understanding the risk/rewards of each strategy.
March 14th, 2014, 05:20 PM #5
I allow direct linking only with written permission from me and carve out a special term in the program. These are for secondary bidders I have worked with for years and have a high level of trust.
March 15th, 2014, 05:06 AM #6
Direct linking is generally not allowed, period. Most retailers either have PPC agencies or operate internally with mixed results. I have one affiliate for direct linking on CPA (used to be two) for a client because it saves the client a hefty budget and monthly fees and generates them about $1 million a year in sales.Flambi Media Limited - USA/UK/EU Affiliate Management Expertise
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