Here are the key pieces that we worked on last month:
Compliance within the performance channel is an often overlooked but critical component of any affiliate network’s offering. It is still primarily performed by affiliate networks and in an era of increasing third party platforms, automated technology solutions and agency-led programs, should not be something that is diluted. Read our whitepaper to shine a light on this most vital of network functions.
Publisher Spotlight: SaleCycle
March saw us shine the spotlight on SaleCycle. Founded in 2010, SaleCycle is committed to helping the world’s top brands recover lost sales online. SaleCycle’s signature On-Site Remarketing and Email Remarketing solutions enable clients to reconnect with consumers who abandon their shopping cart, booking or application form with dynamic, personalized messages in real-time. SaleCycle serves over 500 clients globally and has offices in Washington DC, London, Singapore and Sydney.
The Monthly Digest: Issue 3
Welcome to Issue 3 of 2014; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.
Article: Contextualizing Data through Business Intelligence Tools
An article by Affiliate Window Client Strategist, Matt Swan: Data is one of the most valuable aspects of online marketing. Complete visibility over customer journeys and purchasing patterns are made possible due to every tangible action a consumer takes being trackable. While attributing the success of offline campaigns to a particular advertising campaign is extremely difficult, online activity is far better positioned to understand the influence that each touch point has over a purchasing decision.
The Strategy Team is instrumental in helping to educate both advertisers and publishers on forthcoming developments, as well as creating case studies and conducting research about the industry. Check out the March edition of the Strategy newsletter and sign up to future editions here.
The House Judiciary committee held a hearing entitled Exploring Alternative Solutions on the Internet Sales Tax Issues; the list of issues involved is extensive. Different proposals, such as the recent Colorado ruling, are surfacing about how to keep the tax burden minimal. New Jersey and Hawaii have revealed plans to pursue an affiliate tax in 2014, though New Jersey is already collecting tax revenue from Amazon. Though the legislation resurfaced in Colorado, it remains stalled in the House Finance Committee.
Keep up to date with the hot topics being debated within performance marketing and all the goings on at the Affiliate Window headquarters by reading our monthly wrap ups each month. See you next time.
If you have any questions about any of our updates, please get in touch.