Affiliate Window Introduces Influence Metric into Reports
Read on our blog.
In our continued mission to provide greater transparency on the performance channel, we have added a new metric to both the advertiser and publisher performance reports called ‘Assists.’
Assists allows advertisers to see how often publishers contributed towards sales without getting rewarded. Previously we have been supplying this information to advertisers behind the scenes and only on request but now it will be easily accessible from the system for all partners.
The metric can be used to easily identify those partners who are delivering significant value to your program without any recognition. Nurturing these partners ultimately helps drive more sales. Now that you can easily identify them, please speak to your account manager about some new and innovative ways of keeping these partners engaged. Publishers will similarly utilize the assist metric to see how frequently they contributed towards sales but ultimately lost the commission to a publisher further down the purchase funnel. Working with the Publisher Team, they can then gain insight into which channels did win the sale and how they might optimize their approach to get rewarded for the value they deliver. Data is only available from 2014 onwards so any reports requested for prior periods will display as N/A.
This is the first of many steps in our drive for attribution transparency. We aim to bring multi-channel insight and assists later in the year as we continue to gather more data.
Our Publisher Services team is available to offer advice and provide various options for improving publisher conversion rates.
For further information on ‘Assists’ please contact our Product team.