Results 1 to 5 of 5
  1. #1
    Join Date
    April 3rd, 2014
    Branding VS. Conversions?
    What is most important strategy-to spend the most time on, Increasing Brand awareness or increasing convesion rates? I want to build this business right and be around for the long hall.

  2. #2
    ...and a Pirate's heart. Convergence's Avatar
    Join Date
    June 24th, 2005
    1) Conversions pay the bills.

    2) Branding increases traffic and with good conversions, increases revenue...
    Salty kisses, Sandy toes, and a Pirate's heart...

  3. Thanks From:

  4. #3
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Park City Utah
    Brand building costs $1000's, conversion building costs 100's and pays 1000's.

  5. Thanks From:

  6. #4
    ABW Ambassador isellstuff's Avatar
    Join Date
    November 9th, 2005
    Conversions are where you want to focus most of your efforts in the beginning. Consider rolling a small percentage of your profits into branding from the beginning. If you don't need the profits and really want to grow your business you could sink all of your profits into branding. Be prepared to iterate on your website layout, content, concept, etc if your traffic levels aren't growing from your branding efforts. Nothing worse than spending money on branding when your website isn't sticky.

  7. Thanks From:

  8. #5
    ABW Ambassador isellstuff's Avatar
    Join Date
    November 9th, 2005
    BTW, there are cheap forms of branding that will give you an idea of stickiness. Stumbleupon is an interesting one because you can get feedback on audience affinity for your website.

  9. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Niche Branding First Step in Branding Success [article]
    By Rhia7 in forum Newbie Affiliate FAQs & Helpful Articles
    Replies: 2
    Last Post: October 26th, 2012, 09:08 PM
  2. Now this is BRANDING!
    By Linda - 5starAffiliatePrograms in forum Virtual Family and Off-Topic
    Replies: 7
    Last Post: August 7th, 2004, 07:08 AM
  3. No more branding!!!
    By Whiznot in forum Commission Junction - CJ
    Replies: 1
    Last Post: April 30th, 2003, 05:45 AM
  4. Co-Branding: Any good ones?
    By Trust in forum Midnight Cafe'
    Replies: 11
    Last Post: March 31st, 2003, 03:54 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts