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  1. #1
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    facebook post engagement
    If you look at your facebook page you can see in your facebook 'Post Insights' how many people have 'engaged' with your posts. If you click on the link on your facebook page when you are logged in you can get this information.

    I am wondering what is the percentage of the people who have seen your posts who have engaged with the post. Engagement is the number of times someone has clicked on your post, liked your post or shared your post.

    For simplicity lets just focus on the last 5 posts. For my posts it is extremely small at just 5% when these posts are specifically tailored to the people who have liked my page's main topic.

    How can this be increased?

  2. #2
    The "other" left wing davidh's Avatar
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    Quote Originally Posted by Oracle View Post
    How can this be increased?
    You answered this question here:

    Quote Originally Posted by Oracle View Post
    posts are specifically tailored to the people who have liked my page's main topic.
    Let's say you are a vendor of pet supplies. A funny cat lolz meme is far more likely to get likes and shares than a promotional post pushing the latest flea remedy. Focus primarily on stuff that will engage the viewer, and add a modest number of promotional posts to the mix. Social media users have an exquisitely passionate hatred for "blasters" who do nothing but toot their hype horn all day.
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  3. #3
    Beachy Bill's Avatar
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    In view of what davidh suggested - yes, engage the viewer and don't make everything promotions. I posted one idea here at ABW that may help engagement a bit: http://www.abestweb.com/forums/blogg...rs-173830.html.

    I also just posted something related to MEMEs, as mentioned by davidh, on my blog: Create your own meme images for enhanced social media engagement. | Affiliate Marketing @ 12PM (I will likely condense that a bit and add it in here at ABW in the social media section.)
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
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  4. #4
    ShareASale President/CEO and ABW Veteran Brian - ShareASale's Avatar
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    There is some great stuff out there on this. One I recently referenced:

    Best 8 Tips to Maximize Facebook Post Engagement | Yuris Bendiks
    Thanks,

    Brian Littleton
    President/CEO - ShareASale.com, Inc.

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  6. #5
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    I haven't promoted anything in the last 5 posts that got 5% engagement. It has been useful information and links to well known news sources to give credibility to the points made.

    I am becoming very disillusioned with facebook as a marketing tool and believe most users ignore everything that is not their friends status update.

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  8. #6
    Beachy Bill's Avatar
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    Quote Originally Posted by Brian - ShareASale View Post
    There is some great stuff out there on this. One I recently referenced:

    Best 8 Tips to Maximize Facebook Post Engagement | Yuris Bendiks
    Indeed, a great reference. I had not seen that until now - and surprisingly (or not) had used all of those ideas on a couple of pages where we hope to build support for three of our travel sites. I have been concentrating on one site since late January and we have increased our fan base from 2,100 to 15,400 - mainly by implementing those points. Facebook is very much a visual medium and needs "reason" for interactivity/engagement.

    One more tip: We (Jill and I) also take time every few hours or so to "respond" with a like and often a brief "reply" to every comment that someone leaves on that page.
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
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  10. #7
    The slot machine that IS paid! Billy Kay's Avatar
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    Very long - and skewed to musicians - but I found this article extremely helpful

    Facebook Just Screwed You – Again | Make It In Music

    Best,
    Billy

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  12. #8
    Affiliate Manager
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    Good advice here. The images are key in getting the attention of your ADHD crowd.

    Thanks for the article (musicians). Like "pay to play"...same old story, I suppose.

    Also, great input beachy bill....I just loved your suggestion about using captions. What an effective way to anchor the image with a call to action, or something earth-shatteringly astounding!

    It's all about the hype and great community-building, with some genuine interaction with those who appreciate your efforts.
    Erin Walsh,
    Director of PR, [URL="http://bit.ly/1oapxzB"]Boost Affiliates[/URL]

  13. #9
    Frances Mary Krug
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    A big problem for engagement on Facebook since late last year is the continuing changes they are making to their algorithm. Before, just about anything you posted would be sent to everyone following you. Since about October, Facebook has been dialing down the number of followers to whom it sends any one post you make. The result -- fewer visits and less engagement.

    There are two reasons for this -- one good for the average user and one good for Facebook. First, if someone follows 50 pages/people and those people average 3 posts each day (a likely number for most businesses on Facebook), that person would have to scroll through 150 items each day!! So, Facebook is cutting exposure to limit that number for a user. Second, Facebook wants to encourage businesses to buy posts, not post for free, because they want to make money of course.

    No one knows when or if this will end, but meanwhile, I think that's a big explanation for problems with decreasing engagement & fewer views that everyone I know is seeing on their Facebook accounts.

    Hope that helps explain things. It doesn't mean that Facebook is useless for business -- just that you have to get smarter about how to have your posts appeal to Facebook's algorithm.

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  15. #10
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    Quote Originally Posted by Frances Mary Krug View Post

    Hope that helps explain things. It doesn't mean that Facebook is useless for business -- just that you have to get smarter about how to have your posts appeal to Facebook's algorithm.
    Any ideas on how to do this for gambling affiliates?

    The obvious way is enter our competition to win $x but any alternatives.

    Do you think it is a good idea to include your affiliate company logo on the images or would that make people less likely to share and like the post?

  16. #11
    Frances Mary Krug
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    The Facebook policies page has some text about gambling-related pages -- part of it reads:

    E. Pages that promote or facilitate online gambling, games of skill or lotteries, including online casino, sports books, bingo, or poker, are only allowed in specific countries with prior authorization from Facebook.
    So I'm not sure if what you are proposing needs to pay attention to that or not ... Just FYI ...

    Otherwise, I can't find anything that says it's a problem or will affect reach if you add a logo to an image, as long as your not breaking any rules of the affiliate program or Facebook of course. I see photos on pages all the time with a logo on them.

  17. #12
    Beachy Bill's Avatar
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    Quote Originally Posted by BoostAffiliates View Post
    ......Also, great input beachy bill....I just loved your suggestion about using captions. What an effective way to anchor the image with a call to action, or something earth-shatteringly astounding!

    It's all about the hype and great community-building, with some genuine interaction with those who appreciate your efforts.
    Thanks.
    Here's another one we used on Sunday afternoon - not "earth-shatteringly astounding" - but evidently something that a lot of folks like. This Facebook "Cover" photo (the 851x315 image in the header) had 200 "Likes" and 25 "Shares" in the first three hours after uploading. Remember that the more Likes/Shares - the more likely Facebook is to "show it around."

    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
    If you are too busy to laugh you are too busy.

  18. #13
    Frances Mary Krug
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    Good going, Bill. Here's a really nice blog post that lays out the preferred dimensions for images for all of the social media properties (Facebook is somewhere in the middle), including the "cover/profile" ones and those that you include as part of a post. These dimensions change sometimes, but this is the latest scoop and will give you the best shot at having your images appear as you want them to on all the properties, not just Facebook. Social media image dimensions 2014: the complete guide for Facebook, Twitter and Google + *|* Postcron Blog

    Now it's time for me to go adjust some images

  19. #14
    The slot machine that IS paid! Billy Kay's Avatar
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    I read all the tips articles I can find, but also, there are pages on FB I actually read and follow.... so I look at what that person does that hooked me. In a nutshell:

    1. Develop and don't delve from - an online personality. For example, people expect me to post something that sounds like something Bill Murray or Rodney Dangerfield would say, and that's what I deliver.

    2. A friend has a "Odd law of the day" post (you can't walk sheep thru downtown on a Sunday). I couldn't copy her, so I went with "Fail of the Day" (a pic of a truck that was to hi for a tunnel). I don't sell anything - just keep my name out there

    3. Since I'm currently in Mississippi, I have a "Redneck Humor" post of the day. Again, I'm selling myself rather then any specific product. People have to like YOU (or your business) before they'll buy something.

    4. Like your websites, you need a call to action. Don't be afraid to ask "Let me know which shirt makes me look younger - the pink one or the red one"? People will feel compelled to respond.

    5. If something is relevant to someone who already has a zillion followers, don't be afraid to tag them, as it increases your views significantly. I tweeted a celebrity to ask if they'd call into a radio station and say "oooh Billy" during my interview... and that started a bizarre tradition of females calling the station to say "oooh Billy" long after my interview. Of course, you need to use discretion - you can't make a habit of "using" people with a large following for your own advantage. But when the situation is right...

    6. Come up with a permanent tagline or signature. The "All My Best" in my sig below I took from William Shatner, who ends every post with "Best, Bill"

    7. Do not whine or complain! Pick a brand at random - Pepsi. Do they have posts complaining about anything? There's a reason they don't!

    8. Inspire people! Of all the post in this thread, the first one I read was Brian's. He inspires me - and probably everyone else in the industry. That's obviously something that has to be built over time, but for me, even if someone doesn't like my music, they may follow me and share my posts because I inspired them.

    9. SOCIAL is a two way street. You actually have to READ - and post on other people's threads. Someone like Paul McCartney has the luxury of posting, but never actually reading anyone else's page - but we don't

    All My Best,
    Billy Kay

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  21. #15
    The slot machine that IS paid! Billy Kay's Avatar
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    two more...

    1. TIME OF Day is critical. The shelf life of an average FB post is 3 hours. Just because you're up at 3am - don't post at that time unless you're targeting China!

    2. A great tool I use - which I stole from Shawn (always steal from successful people LOL) is paper.li. It's designed for Twitter, but everything that happens on Twitter shows up on Facebook 5 minutes later.

    For example, if you have a shoe site... you tell it to follow the twitter names of all your shoe merchants, tell it to follow keywords (even of people you don't currently follow) like "shoes", "sandals" "heels" etc. If you don't like Florsheim shoes, you tell it not to include that brand.

    Every day it creates a professional looking authoritative blog about "Billy's Shoe Gazette" and every person that's mentioned it automatically tweets, and then they retweet, make a favorite, comment (and then follow you).

    I've actually gotten tweets from A-List bands saying "We're honored to be mentioned in Bill'y cool blog".

    Here's a pic of a tweet I got just a few minutes ago from the actual Hagger Slacks company. I have several of these papers - to be honest, I don't even read them - but they definitely work. Some are general, like any and all personalized gifts, I have a mancave one, a baby gifts one. I actually have one for Cannabis because I have a song called "Perpetually Stoned" that I don't talk about on my normal Billy Kay Music page.

    All My Best,
    Billy
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  23. #16
    Pimp Duck popdawg's Avatar
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    Some fantastic info, tips and links here people.
    Thanks to all!
    ================================================================
    Been away, now I'm back. Not as much, but I'm back & starting from scratch. Where I was, was fantastic. Where I am now, less so. Things have changed, become harder. So have I. Game ON!!!
    ================================================================

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