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  1. #1
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    Selling an Affiliate Website
    So, we are thinking about selling our affiliate website. And, one question we were asked was about transferring the ownership of an account to a new owner and if that would require an additional approval process by our merchants?

    Has anyone sold a website or anyone know of any issues regarding transferring the ownership of an affiliate account with CJ, Linkshare, etc? The process of selling is all very new to us!

  2. #2
    ...and a Pirate's heart. Convergence's Avatar
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    Only network that I can recall that has added (recently) a clause, in their TOS, regarding selling an affiliate website is AvantLink.

    Best practices would be to notify all your partners: Merchants, Networks, 3rd party advertisers, etc. They may or may not want to work with the new owners. You should state to any prospective buyers that your relationships with any Merchants/Networks/3rd party advertisers, etc. are not transferable and would require buyer to establish relationships with said partners.

    As this clause could possibly decrease the value (goodwill) of your website, you may want to state something about "past performance is no guarantee of future performance". You know, cover your ass. If your site is a good money maker, you may want to hire an attorney for all the legal jargon/procedures...
    Salty kisses, Sandy toes, and a Pirate's heart...

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  4. #3
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    Great, thanks Convergence, that's really good info to have. We are talking to a business broker right now to explore the worth of the website, etc. So, we will definitely get a lawyer too if we make it to a contract.

    As far as the relationships with networks/merchants, are you recommending for them to establish their own accounts with them and transferring the website to their own account?

  5. #4
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by jamuhn View Post
    As far as the relationships with networks/merchants, are you recommending for them to establish their own accounts with them and transferring the website to their own account?
    If we were selling just a web property we would suggest they establish their own accounts. If we were selling our entire company, including any and all web properties, then no...
    Salty kisses, Sandy toes, and a Pirate's heart...

  6. #5
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    Quote Originally Posted by Convergence View Post
    If we were selling just a web property we would suggest they establish their own accounts. If we were selling our entire company, including any and all web properties, then no...
    I would assume it would de-valuate the website if the buyer had to start networking from scratch - it is definitely a hassle

  7. #6
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by iLab View Post
    I would assume it would de-valuate the website if the buyer had to start networking from scratch - it is definitely a hassle
    Devalues the BUYER - not the website...
    Salty kisses, Sandy toes, and a Pirate's heart...

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