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May 21st, 2014, 02:32 PM #1How Wine.com uses affiliates to boost the bottom line
Seems there was a recent discussion about a wine merchant trashing their affiliate program.
In this climate of killing affiliate programs or setting their commissions to zero in hopes they don't notice its refreshing to see a merchant sing the praises of their program. Also refreshing to see the network advise on creating content useful for the affiliates all things considered.
The wine e-retailer has 2,000 web sites in its affiliate program, and 10% to 15% of Wine.comís transactions come through them.Wine e-retailer Wine.com Inc. has about 2,000 web sites that participate in its affiliate program, and those sites comprised 10% to 15% of the wine retailerís 2013 transactions, says Christine Fabi, director of marketing at Wine.com. With estimated 2013 sales of $84 million, Internet Retailer estimates the affiliate program contributed between $8.4 million and $12.6 million to Wine.comís bottom line last year.
Full article here: Affiliate Marketing - How Wine.com uses affiliates to boost the bottom line - Internet Retailer
May 21st, 2014, 06:00 PM #2
10 to 15 percent of their transactions is a good chunk.
note that ebay and amazon sell wineThe internet is a fad.
May 23rd, 2014, 09:42 AM #3
- Join Date
- January 13th, 2011
From what I gather, the majority of those sales are coming from the coupon and loyalty sites. I'd argue that any IR 500 brand could get similar results with those types of publishers if they are willing to offer increased commission/payed placements/exclusive codes.
May 23rd, 2014, 11:04 AM #4
By Jon Nunez in forum Paid Announcements and AdvertisingReplies: 0Last Post: July 10th, 2013, 12:10 PM
By esnagel in forum Couponer's CornerReplies: 4Last Post: June 10th, 2010, 03:45 PM
Interesting read (regarding more the bottom line, than the war): Will the Iraq conflict cause the dollar to collapse?By Affiliate in forum Midnight Cafe'Replies: 8Last Post: March 27th, 2003, 02:10 AM