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  1. #1
    OPM and Moderator Chuck Hamrick's Avatar
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    How Wine.com uses affiliates to boost the bottom line
    Seems there was a recent discussion about a wine merchant trashing their affiliate program.

    In this climate of killing affiliate programs or setting their commissions to zero in hopes they don't notice its refreshing to see a merchant sing the praises of their program. Also refreshing to see the network advise on creating content useful for the affiliates all things considered.

    The wine e-retailer has 2,000 web sites in its affiliate program, and 10% to 15% of Wine.comís transactions come through them.
    Wine e-retailer Wine.com Inc. has about 2,000 web sites that participate in its affiliate program, and those sites comprised 10% to 15% of the wine retailerís 2013 transactions, says Christine Fabi, director of marketing at Wine.com. With estimated 2013 sales of $84 million, Internet Retailer estimates the affiliate program contributed between $8.4 million and $12.6 million to Wine.comís bottom line last year.


    Full article here: Affiliate Marketing - How Wine.com uses affiliates to boost the bottom line - Internet Retailer

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  3. #2
    Member gibson's Avatar
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    10 to 15 percent of their transactions is a good chunk.


    note that ebay and amazon sell wine
    The internet is a fad.

  4. #3
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    From what I gather, the majority of those sales are coming from the coupon and loyalty sites. I'd argue that any IR 500 brand could get similar results with those types of publishers if they are willing to offer increased commission/payed placements/exclusive codes.

  5. #4
    OPM and Moderator Chuck Hamrick's Avatar
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    Not necessarily, takes more than 200 couponers to make that level of sales for an affiliate program.

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