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  1. #1
    Moderator leeann's Avatar
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    January 18th, 2005
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    Are Fashion-Centric Apps Producing Sales?
    With the holiday season soon arriving, I took some time to dig through reports on last year's sales.

    This is from a Jan. 2014, news release from comscore about last year's holiday sales:

    "For the 2013 holiday season, Apparel & Accessories ranked as the top-gaining product category with a gain of more than 13 percent vs. year ago and outpacing Consumer Electronics (bolstered by smartphone sales) by a razor thin margin. Computer Hardware (bolstered by tablet sales) ranked third by fractions of a percentage point, while Toys & Hobbies and Video Game Consoles & Accessories rounded out the top five." cont.

    I noticed that they did not mention the apparel sales being "bolstered" by smartphone or tablet sales. I wonder why the apparel category wouldn't benefit as much as the computers and electronics?

    Just curious.
    leeann


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  2. #2
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
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    How can they possibly have a category of Consumer Electronics but also have separate categories of Computer Hardware and Video Game Consoles & Accessories? And couldn't Toys & Hobbies include Video Game Consoles? Who decides what fits into which category?
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  3. #3
    Moderator leeann's Avatar
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    D'oh! I just realized that I totally misinterpreted that report. I thought it meant that consumer electronics picked up as a result of sales through smartphones, not because of the sale of smartphones.

    As far as the breakdown in categories - that's a good question, although I can see why they would want to have Video Game Consoles & Accessories separate from Toys and Hobbies. Toys and Hobbies is more about young children and people who do not spend their days playing video games. Video Game Consoles & Access. is more about teens - what? 40 year olds?
    But I probably would have put the Consoles under electronics.

    There really should be some national standard for categorizing that retailers follow.
    leeann


    Shoppers determine what has value and they like coupons. Stop manipulating who set the cookie just because you do not like coupon and promotional sites.

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