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July 7th, 2014, 10:36 AM #1Google Tag Manager
So, I've been running into mentions of Google Tag Manager pretty often recently and wonder what the deal is. My understanding is it just inputs your tags like Analytics, Adwords, etc. according to rules.
Who uses it and why is it a step up?
October 9th, 2014, 06:26 PM #2
I used it, You can add and update AdWords, Google Analytics, Floodlight, and non-Google tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a webmaster, and allows you to quickly deploy tags on your site.
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