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Thread: Are Cashback Websites Really Driving Incremental Sales?

  1. #1
    Affiliate Network Rep
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    Are Cashback Websites Really Driving Incremental Sales?
    With advertisers increasing their spend on performance marketing campaigns, it is no surprise to see the channel coming under greater scrutiny. One of the key considerations when assessing the value of the channel is how incremental the sales generated are. When questions around incrementality arise, the promotional type that comes under some of the greatest scrutiny is cashback. With these sites offering an incentive to transact, it is often thought that cashback sites are merely converting consumers that would have purchased from the advertiser even without the involvement of the cash back sites.

    Read the research on our blog.

  2. #2
    ...and a Pirate's heart. Convergence's Avatar
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    Devil's Advocate here:

    The report is based on what percentage of UK cash back sites versus US casch back sites?

    Cash back sites in the UK tend to "behave" better as laws there require it...
    Salty kisses, Sandy toes, and a Pirate's heart...

  3. #3
    Affiliate Network Rep JCrooks - AffiliateWindow's Avatar
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    Actually all of the research is based on US cash back sites.
    Jeannine Crooks - Always happy to share what I know! - Voted Best Network Rep 2013 & 2014
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  4. #4
    ...and a Pirate's heart. Convergence's Avatar
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    Quote Originally Posted by JCrooks - AffiliateWindow View Post
    Actually all of the research is based on US cash back sites.
    Then I personally question that data - or, at least my interpretation is different.

    I can list three top US cash back sites that are as crooked as a dog's hind leg. Maybe they just don't use AW...
    Salty kisses, Sandy toes, and a Pirate's heart...


  5. #5
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    This data comprises all leading US market players in the cashback sector. While markets are different and toolbars are being separated out in the UK, we are still seeing similar results, largely because on our network toolbars are placed on our softclick technology method of verifying the actual sales for a site. If other networks aren’t utilizing a softclick or similar, we can understand how results may differ across networks. Our largest advertisers spanning several verticals have benefitted from cashback partnerships given our findings, and our influence metric reports will continue to allow them to keep track and stay apprised of any changes in the customer journey within channel.
    Last edited by Lisa Chaikin - AffiliateWindow; July 16th, 2014 at 08:52 AM.

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