SodaStream Partners With Affiliate Window for Performance Marketing Launch
SodaStream, the world’s largest manufacturer and distributor of home carbonation systems, has partnered with global performance marketing network, Affiliate Window.
SodaStream machines are sold in over 60,000 retail stores in 45 countries worldwide. Established in 1903, SodaStream’s system enables consumers to carbonate water at home, providing 1.5 billion liters of home-made soda and a ‘better-for-you’, ‘better-for-the-planet’ alternative to store bought sparkling drinks.
SodaStream views affiliates as true partners to their business. As such, they have increased their focus on the performance channel and are committed to offering publishers the platform, resources and incentives to succeed. They have several product launches in the pipeline as well as exclusive co-branding deals and brand awareness campaigns, including TV show sponsorships to help boost market demand.
"For 2014 and beyond our key marketing challenges are to focus on performance driven ROI activities” explains Steven Rivera, Marketing Specialist SodaStream USA. “With this in mind, our affiliate program is moving front and center in this strategy. Our expectation in working with Affiliate Window is to dramatically scale our partnership base, bringing more purchase intent visitors to our website."
Alex Forsch, US Country Manager Affiliate Window comments: “We’re thrilled SodaStream has chosen to partner with Affiliate Window as part of their performance marketing strategy. Our presence and strength in the territory, coupled with our dedicated service level and innovative technology will ensure a successful campaign.”
The SodaStream graphics team continues to craft effective marketing tools for its partners including monthly creative refreshes and dynamic product data feeds. Combined with the ongoing brand partnerships and new product releases, this bubbly partnership is set to go from strength to strength.
To celebrate the launch of their program, SodaStream are offering a 2% increase in commission rates – 12% machine, 7% consumables until September 4th. Join the program here.
For press enquiries, please contact:
Affiliate Window PR Department
t: 020 7553 0333