Here are the key pieces we worked on last month:
Are Cashback Websites Really Driving Incremental Sales?
With advertisers increasing their spend on performance marketing campaigns, it is no surprise to see the channel coming under greater scrutiny. One of the key considerations when assessing the value of the channel is how incremental the sales generated are. When questions around incrementality arise, the promotional type that comes under some of the greatest scrutiny is cashback. With these sites offering an incentive to transact, it is often thought that cashback sites are merely converting consumers that would have purchased from the advertiser even without the involvement of the cash back sites.
Back to School Promotional Guide
Is it back to school season already? We can’t believe it either! In lieu of cracking the books back open, we have created a Back to School Promotional Guide for your readers. Whether they are prepping their kids for the back to school grind, preparing a classroom for their future students, or getting ready to move into a college dorm, our advertisers have them covered with great, affordable promotions. From supplies all the way to game tickets, your shoppers will feel ready to tackle yet another year!
Spotlight on Ticketing
The growing popularity of the internet has boded well for the size and popularity of the ticketing industry. Despite consumers spending less on concerts and other events during the recession, online ticket sales experienced 3.9% growth 2009 – 2014 with revenue reaching $4 billion according to IBIS World. Furthermore, Forrester estimates that online secondary ticketing sales from outlets such as viagogo will grow at a 12% CAGR rate.
Affiliate Window Alerts Twitter Account
You can already follow Affiliate Window on Twitter @AffWinUS to receive immediate communication on network issues. However, one of the key pieces of feedback we have received is that some people prefer not to follow us on Twitter, as not all of our communications are relevant to them.
Publisher Spotlight: TopCashBack
The fundamental aim of TopCashBack is to save American and Canadian consumers money on all their online shopping. The site offers 100% moneyback rebates at over 2,600 stores including Groupon, Walmart, Best Buy, E-bay, GiftCards.com, Restaurant.com, Overstock.com, Bloomingdales and many more, including a variety of travel sites.
The Monthly Digest: Issue 7 – 2014
Welcome to Issue 7 of Affiliate Window’s Monthly Digest; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.
We would love to partner with you on these newly welcomed advertisers on our network:
5910 Amazon Local (US)
5804 Paperchase (US)
5808 Compass Hospitality (US & CA)
5807 Chatrium Hotels (US & CA)
5957 Plum Pretty Sugar (US)
The National Taxpayers Union launched a 20-state tour sharing poll results showing a majority of voters oppose the Marketplace Fairness Act passage, considering it “toxic”. The results cut across party lines and consumer habits. USA Today has recently debated the topic as well. New Jersey joined the list of states imposing a Click-Through Nexus tax, with a $10,000 threshold. Further complicating matters are Sales Tax Holidays offered by some states such as Alabama, Texas or Florida for back-to-school shopping; when those occur merchants are supposed to either not collect taxes on specific products or refund them immediately. Congress adjourned for the summer without passing either the Marketplace Fairness Act nor protection from taxing internet access.
Keep up to date with the hot topics being debated within performance marketing and all the goings on at Affiliate Window headquarters by reading our monthly wrap ups each month. See you next time.
If you have any questions about any of our updates, please get in touch.