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August 11th, 2014, 02:49 AM #1CAKE Continues Global Expansion and Growth
Marketing Technology Leader Extends International Growth in Europe; Opens its First New York Office
NEWPORT BEACH, Calif. – July 31, 2014 – CAKE, the marketing technology SaaS company owned and operated by Accelerize New Media, Inc. (OTCQB: ACLZ), today announced the openings of new offices in London and New York, strengthening its growing presence and footprint across two continents.
The announcement follows a strong performance in 2013, when the company generated a 66 percent increase in worldwide revenue, over the previous year. During the same period, CAKE increased its client base by 55 percent and average revenue per client by 25 percent. Recent advances in CAKE’s tracking, attribution and optimization SaaS solution, along with the recent launch of its ecommerce features, have helped fuel the company’s global growth.
“We are recruiting and hiring top talent to support the accelerated demand we are seeing from international marketers for rich insight into digital campaign performance,” said Paul Wright, managing director Europe at CAKE. “CAKE is currently tracking more than five billion consumer actions monthly for our client base, and we expect digital channels to continue driving advertising growth across the globe. In fact, eMarketer estimates that digital ad spending will increase to $140 billion this year, surpassing 25 percent of all media ad spending for the first time.”
Since its London office was founded last year, CAKE has experienced significant momentum with a 200 percent year-over-year increase in revenue growth through the end of 2013 across its European operation. Wright has led CAKE’s recent expansion, which is focused on bringing tracking and attribution of digital marketing spend to clients across the U.K. and the European continent, so that they can better optimize the performance of their campaigns.
“Compared to other tracking platforms we’ve tried, CAKE’s feature-rich and easily scalable solution has played a major part in our growth and success,” said James Anderson, co-founder and director of Monetise, a lead generation and affiliate network based in the U.K. “The insight we are gaining through CAKE, along with the company’s high level of customer support, has helped us build our performance-based network into a globally recognized business.”