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August 11th, 2014, 02:49 AM #1GameHouse Chooses CAKE Software for Managing Affiliate Program In-House
GameHouse Worldwide - Leading Localized Casual Game Distributor - Upgrades to CAKE for Leading SaaS Technology, World-class Customer Service and Insight Into Real-time Marketing Intelligence
NEWPORT BEACH, Calif. – July 9, 2014 – CAKE, the marketing technology SaaS company owned and operated by Accelerize New Media, Inc. (OTCQB: ACLZ), today announced GameHouse, a worldwide leader in casual games, has selected CAKE to power the GameHouse Affiliate Program. The move marks GameHouse’s shift to leveraging enterprise-level software for running its affiliate program internally, as opposed to relying on service-based offerings. With CAKE’s SaaS-based solution, GameHouse is able to gain more control over data, relationships and its brand, while directly tapping into the value of real-time marketing intelligence.
As a leading distributor of localized casual games with millions of players around the globe, GameHouse offers titles in channels including online, download, smartphones, tablets and social networks. The company also offers some of the world’s most popular game websites including www.gamehouse.com, www.zylom.com and www.atrativa.com.br. The GameHouse Affiliate Program is designed to make it easy for publishers to profit from and be part of the successful downloadable games business.
“The GameHouse Affiliate Program is the highest-paying casual games affiliate program on the web. We needed a marketing intelligence tool to take our extremely popular downloadable games business to the next level with an in-house affiliate program,” said Joline Schouten, Senior Affiliates Specialist at GameHouse. “Prior to CAKE, GameHouse was using an affiliate service-based provider and we reviewed a variety of additional vendors before choosing CAKE. Licensing a SaaS platform and bringing the GameHouse Affiliate Program in-house has many advantages – including savings on 3rd-party fees, as well as an ability to cultivate stronger relationships with publishers, while gaining overall greater control of the program.”
“People in the UK and around the globe are leveraging CAKE’s SaaS marketing intelligence hub to help them track, understand and manage their digital campaigns, while finding insights that have a real impact on their business,” said Jeff McCollum, CAKE president. “With ongoing success in the United States and abroad, CAKE aims to continue on this global growth track.”
GameHouse develops and distributes games that people love to play and share – all across the widest mix of channels including social, smartphone, tablets, and download. Today millions of players enjoy GameHouse games, a number that grows daily through a diverse business model that includes direct-to-consumer websites, social game development, and cross platform publishing, licensing, and technology. For more information, please visit www.gamehouse.com.
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