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August 11th, 2014, 03:49 AM #1Attribution: It’s All About the Journey
When it comes to performance-based marketing attribution, understanding the end-to-end customer journey is key. Digital marketers need to be able to capture every touch point, from first click to final sale, so that they can create a commission model that rewards the most valuable affiliates. Read the article on Gigaom to learn more about attribution and why it's a critical step to understanding the entire customer journey.
By CAKE in forum CAKEReplies: 0Last Post: August 11th, 2014, 03:49 AM
By JCrooks - AffiliateWindow in forum Midnight Cafe'Replies: 2Last Post: June 11th, 2014, 02:15 PM
By theblognovice in forum Introduce YourselfReplies: 4Last Post: August 23rd, 2010, 06:16 PM