The Internet has changed the face of marketing irreversibly, which you may find surprising if you’re accustomed to working with traditional methods of advertising. One of the main differences between online advertising is that the focus has shifted toward inbound marketing rather than traditional marketing. Social networking, search engine optimization and direct referrals are all*types of inbound marketing*according to SEOMoz while pop ups, radio and TV spots and even billboards are types of outbound marketing. Stuart McHenry,*a self-proclaimed SEO expert*points out that inbound marketing provides information that consumers are actively seeking. Affiliates can use both methods to convert consumers, earning Read More...

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