New Features Introduced to the Advertiser & Publisher Performance Reports
Last week we deployed exciting new features to the advertiser and publisher performance reports in the Affiliate Window interface, including new Assist KPIs and the ability to customize columns.
New Assist KPIs
Both advertisers and publishers will now benefit from the new assist KPIs allowing users to understand how customer journeys are influenced from other publishers or other channels.
Affiliate Window has been providing on-demand detailed customer journey reports to clients for years. There are two novelties here; firstly, we now provide a tool that is simple, self-serviced and accessible to all advertisers and publishers through the interface. Secondly, we provide insight on how publishers assist sales beyond the affiliate channel, provided that advertisers are integrated with our de-duping tool.
By understanding the value beyond the last click, advertisers and publishers are able to look at additional ways to work together. Alternative payment models such as tenancy deals, pay-per-influence or increasing the CPA, will encourage publishers to increase promotion safely in the knowledge they will not be losing out if they are not the publisher to ultimately convert the sale.
The report also helps understand the roles of publishers as initiators or influencers. For example, you can sort by 1st Click Assists to know which publishers tend to initiate the sales. Customer journey and influence KPIs are listed and described on this wiki page.
The new KPIs can be added to the report via the Customise Columns feature and are also available in an exportable format. The columns within the export have been added, renamed and in some instances, relocated for ease of use.
Additionally, the grand totals within the reports now match the same order of the customised columns making it very easy for users to locate the information they’re most interested in.
With the increasing number of KPIs available through the user interface, we have developed a functionality for users to choose which columns they want displayed based on the KPIs they find most useful and relevant to their reporting.
The maximum number of columns visible at one time is 13, and when a column selection is changed, it is automatically saved to the users account so that when viewing different programmes/accounts, the same columns will appear.
This feature can be found by clicking the ‘Customize Columns’ link on the left side of the report.
For further information or to provide feedback on the new features, please contact the Product Team.
Sander Van Oorschot, Product Manager
Remi Chkaibane, Head of Product