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  1. #1
    Full Member
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    January 18th, 2005
    Posts
    233
    How many clicks are converting a lead for you??

  2. #2
    Newbie
    Join Date
    January 18th, 2005
    Posts
    39
    I am taking average of February 28 days on my one website. Which have ebay's flexible link and some editor kit links.
    leads 9
    sales(bid) 36
    clicks 890
    EPM $883.02
    CR 0.051
    EPC $5.26
    so I need 98.99 clicks for one lead.

    regards
    kamal.

    Kamaluddin Panhwar
    Commission is good comming from only sales and will live long.

  3. #3
    Full Member
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    January 18th, 2005
    Posts
    194
    good question, we actually dropped using ebay ads, for various reasons. But we still get some clicks..maybe some forgotten ads, some pages cached a bit long in some searchengines, no idea.

    so..this year we had still 143,149 impression, yielding 187 clicks, resulting in 9 5 cent 'sales', plus one registration. $5.45

    we stopped using them because the conversion is very poor, most of the registration fees are later reversed (this one is accepted by the way, but thats rare), plus eBay in fact is sort of
    a accepted parasyte-ware... for (maybe) a one time $5 fee, you sell out a future buyer to eBay.. many times someone generates a sale, later, with those visitors, they will make 5 cent on a sale... even selling amazon used good at 2.5% beats that.

    Last year we had 328,533 ebay impressions, making 892 clicks, 28 'sales a 5 cent, and 5 leads at $5 remained (we had many more, but as said, they all get reversed one or 2 months later).

    EPC of $2.96 in 2002, and $2.91 now in 2003 (how very closely matching...) is still fair maybe, but EPM is pretty lousy.

    We did not have targeted visitors for ebay, just used it as a cross-ad on many pages.

    So, under those circumstances, we made roughly one lasting $5 lead per 200 clicks.

  4. #4
    ABW Ambassador ToughTurkey's Avatar
    Join Date
    January 18th, 2005
    Posts
    993
    $1,609.55 revenue
    2,191 sales
    300 leads
    42,606 clicks
    81,167 impressions
    $3.78 EPC

    These are year to date stats. Works out to 142 clicks per lead.


    quote:
    ...for (maybe) a one time $5 fee, you sell out a future buyer to eBay.. many times someone generates a sale, later, with those visitors, they will make 5 cent on a sale... even selling amazon used good at 2.5% beats that.


    I liked shmoogles post, I'd never thought of ebay in those terms before.

  5. #5
    affiliate emeritus missdonna's Avatar
    Join Date
    January 18th, 2005
    Location
    Torrance, CA
    Posts
    1,986
    Revenue $1,359.85
    Sales 1,697
    Leads 255
    Clicks 23,799
    Impressions 131,392
    CTR 0.181
    EPM $10.35
    CR 0.082
    EPC $5.71

    Year to date. 93 clicks per lead.

  6. #6
    Full Member
    Join Date
    January 18th, 2005
    Posts
    241
    REVENUE: $425.50
    SALES: 1,710
    LEADS: 68
    CLICKS: 20,573
    IMPS: 141,505
    CTR: 0.145
    EPM: $3.01
    CR: 0.086
    EPC: $2.07

    So I'm looking at 302 clicks per lead this year. Last year I was at 152 clicks per lead, but I suspect that people click more because I have installed the editor kit. That more or less pollutes your clicks-per-lead figure because people are clicking both to bid on an Editor Kit item, or to register.


    Ralph Slate

    http://www.hockeydb.com

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