Results 1 to 6 of 6
  1. #1
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    Facebook’s message to marketers: There’s no more free lunch
    The social network says it will minimize the number of consumers who see a brand’s overly promotional organic posts.
    The social network’s latest change to its news feed algorithm that determines what consumers see in their news feeds will minimize the number of consumers who see a brand’s organic posts if they are too promotional. Facebook says it will make the change in January.
    Doesn't break my heart: Social Media - Facebook

  2. #2
    Member
    Join Date
    August 4th, 2013
    Posts
    15
    Huh! As if they show brands' organic posts in news feed.

  3. Thanks From:

  4. #3
    Affiliate Manager AffiliateWarrior's Avatar
    Join Date
    January 18th, 2005
    Location
    Florida USA
    Posts
    1,305
    So they are throttling back even more ?
    Wade Tonkin - Affiliate Manager - Fanatics
    NFLShop.com|Shop.NHL.com|NBAStore.com|Store.NASCAR.com
    Email wtonkin // at // Fanatics.com

  5. #4
    OPM and Moderator Chuck Hamrick's Avatar
    Join Date
    April 5th, 2005
    Location
    Park City Utah
    Posts
    16,646
    Probably so you have to buy ads to promote brand.

  6. #5
    Beachy Bill's Avatar
    Join Date
    November 20th, 2005
    Posts
    8,266
    That is a good thing. Too many overt promotional posts are driving away users. I know I've changed my FB habits over the last few months.
    Bill / Marketing Blog @ 12PM - Current project: Resurrecting my "baby" at South Baltimore..
    Cute Personal Checks and Business Checks
    If you are too busy to laugh you are too busy.

  7. Thanks From:
    kse

  8. #6
    ShareASale President/CEO and ABW Veteran Brian - ShareASale's Avatar
    Join Date
    January 18th, 2005
    Posts
    3,657
    Quote Originally Posted by AffiliateWarrior View Post
    So they are throttling back even more ?
    I don't even see how that is possible considering they barely show anything as it is.

    Quote Originally Posted by Bill View Post
    That is a good thing. Too many overt promotional posts are driving away users. I know I've changed my FB habits over the last few months.
    Bill - you have a good amount of control over this actually... if you "Like" business pages you can end up with their information in your newsfeed. Usually, just unliking (unfollowing) will do the job in cleaning up the feed to be just purely personal if you want.

    Their choice here (FB) won't help you though - you'll still see promotional (paid ads) from companies that are able to target you. FB is still happy to do that.

    The story, in my opinion, is that FB really duped advertisers here. For years, advertisers have been building up the whole "Like" idea in the first place by putting it all over their sites, campaigns, etc... FB now is essentially turning around and saying "thanks for that - but now all of those people belong to us and you'll have to pay us to reach them again". Not really surprising, but definitely a move that is sure to continue to anger brands.
    Thanks,

    Brian Littleton
    President/CEO - ShareASale.com, Inc.

  9. Thanks From:

  10. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Facebook: Marketers Are Your 'Friends'
    By Donuts in forum Programming / Datafeeds / Tools
    Replies: 80
    Last Post: April 22nd, 2015, 08:59 PM
  2. Replies: 6
    Last Post: December 24th, 2014, 09:59 AM
  3. SMS: Will Facebook?s IPO Change Anything For Marketers?
    By brandonmbeard in forum SEO Articles
    Replies: 3
    Last Post: August 21st, 2012, 07:41 AM
  4. Replies: 0
    Last Post: October 21st, 2010, 01:34 PM

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •