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  1. #1
    Newbie PhilCarson's Avatar
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    January 4th, 2015
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    My 10%/1% Rule...
    Okay, so I'm new and still haven't sold anything yet. Yet.
    Without any perspective on haw many sales I can make per click, I'm tentatively basing my expected sales based on what I am considering my "10%/1% Rule".

    • Say I have a list of 10,000 subscribers. (lofty, I know, but do-able).
    • 10% (1,000) will click on an affiliate link in my weekly email
    • 1% (10) will actually buy something from my affiliate link


    Would you consider this to be a realistic goal?

  2. #2
    Full Member Lindy Rig's Avatar
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    Phil... it totally depends upon quality of your weekly email. The loyalty of your subscribers (quality of the list), and the offers you are making in your list.

    Do not go for quantity and think the numbers "should work"... start going for quality (yes, that "value added" issue again)... and then FIND OUT what works... and from there tweak, tweak, A-B test... and tweak some more.

    Take away: Do NOT go for quantity.

    Lindy


  3. #3
    OPM and Moderator Chuck Hamrick's Avatar
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    Those numbers seem realistic but until you get started are meaningless. Try watching Shark Tank, you see people valuating their companies then are asked how much sales they have made. When they say none yet they are sent packing.

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  5. #4
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    1. The math is OK for one day. They're not going to do it over and over again every day, you know.
    2. A list of 10K subscribers to just show them an affiliate link so they'd "buy something"? There are easier ways to fail.

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  7. #5
    Newbie PhilCarson's Avatar
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    Quote Originally Posted by login View Post
    1. The math is OK for one day. They're not going to do it over and over again every day, you know.
    No, I'm thinking about a month to month average.

    Quote Originally Posted by login View Post
    2. A list of 10K subscribers to just show them an affiliate link so they'd "buy something"? There are easier ways to fail.
    Obviously you're quite familiar with them.
    I don't recall informing you of what my mailings are going to consist of...

  8. #6
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    Quote Originally Posted by PhilCarson View Post
    No, I'm thinking about a month to month average.
    You will need 10M for such stats.

    Quote Originally Posted by PhilCarson View Post
    I don't recall informing you of what my mailings are going to consist of...
    I read minds.

  9. #7
    Full Member Lindy Rig's Avatar
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    Carry on Phil. Start, test, tweak. Don't set the goal for quantity.... constantly adapt.

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  11. #8
    Newbie PhilCarson's Avatar
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    Will do - thanks!

    Spent the last couple days (and this morning) tweaking my landing page and auto responses. I have $250 in free advertising credits due from GoDaddy (Google, Facebook, Bing/Yahoo) that I want to use, but want to make sure everything is up and running as smooth as possible before going ahead with them.

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