Results 1 to 4 of 4
  1. #1
    Member AmericasFootprints's Avatar
    Join Date
    December 8th, 2014
    Location
    Monroe County, PA
    Posts
    101
    Ideas for targeting Boomer population?
    Hi everyone - I was wondering if anyone had some "outside the box" ideas on how to target the Baby Boomer population. As a merchant I am currently experimenting with a ton of different advertising outlets that provide targeting options to reach this audience. Some examples are magazine ads, baby boomer and travel websites (banner ads), radio, facebook ads (same targeting), and more. We've even gone so far as to reach out to various senior communities around the country to see if they offer sponsorship opportunities (which surprisingly most of the ones we've talked to do not).

    So I was just curious if any of you have had success in marketing to this generation using options I maybe haven't thought of yet. Would love to hear your ideas if you can spare the time. Thanks so much! -Joe

  2. #2
    Member askmewhy123's Avatar
    Join Date
    October 14th, 2014
    Posts
    77
    Perhaps you can run contests, and offer something of value to your niche. As more and more people will participate in the contest, the news of your product will spread.

  3. Thanks From:

  4. #3
    Full Member Lindy Rig's Avatar
    Join Date
    February 24th, 2010
    Location
    Charlotte, North Carolina
    Posts
    318
    Joe.... BabyBoomers have grandchildren... Grandchildren are magnets.... give you any ideas? Not going to say more, that's my space as well.

    Lindy

  5. Thanks From:

  6. #4
    Member AmericasFootprints's Avatar
    Join Date
    December 8th, 2014
    Location
    Monroe County, PA
    Posts
    101
    Thank you both for your suggestions. Lindy - yes I totally see your point and have actually been pursuing that route for the duration of 2014 with mixed results. So for 2015 I'm re-targeting a bit and plan to focus a little more on the Boomer population...but will still continue looking towards the "Millenials" as well. -Joe

  7. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. XTreme Shoppers - 31% of US Population
    By Carolyn - ShareASale in forum Couponer's Corner
    Replies: 1
    Last Post: July 12th, 2010, 04:47 PM
  2. If you're a baby boomer check this out.
    By knight01 in forum Dieting, Fitness & Health
    Replies: 6
    Last Post: July 23rd, 2009, 03:16 PM
  3. Optimum Population Trust
    By Merchant Consultant Team in forum Virtual Family and Off-Topic
    Replies: 4
    Last Post: March 24th, 2009, 07:26 AM
  4. Who's This Wearing Boomer's Face?
    By Boom or Bust in forum Introduce Yourself
    Replies: 34
    Last Post: October 7th, 2008, 05:40 PM
  5. Update on 180 targeting, targeting list, exclusion list
    By bedelman in forum Suspicious Activity!
    Replies: 18
    Last Post: August 3rd, 2004, 05:26 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •