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  1. #1
    What's the word? Rhia7's Avatar
    Join Date
    January 13th, 2006
    Smile Tortoise vs. the Hare
    Caitlin Huston, a reporter for MarketWatch, wrote a compelling article
    for successful businesses based on hobbies & interests
    Although the word "affiliate" was not mentioned in the article, the main ideas
    can be applied.

    Too many newbies come to this forum asking how long will it take for
    an affiliate to reach "X amount of $$$" as an affiliate. There are too many
    variables to be able to pinpoint an exact quantity of time that will achieve
    monetary success. Caitlin Huston suggests slow and steady can win the race:
    Why hobbies make for very successful businesses - MarketWatch
    ~Rhia7 -- Remember the 7
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  2. #2
    Affiliate Manager brojek's Avatar
    Join Date
    February 3rd, 2015
    Phoenix, AZ
    Very nice article! I believe the same "tortoise/hare" idea applies to affiliate management as well. Some new managers or merchants expect to get the best and brightest affiliates or bloggers within their first few weeks of trying. However, as I've been finding, it's about building relationships and establishing yourself (and your product) as experts in your field. In fact, you will probably drive away more affiliates by hounding them than if you were to just be friendly with them first. IMHO

  3. #3
    Member Chubstr's Avatar
    Join Date
    March 4th, 2015
    Portland, Oregon
    Great article! I'm a little biased, but I definitely agree with what Caitlin is saying. There's a lot to be said about being passionate about the subject matter of your website. I do think it takes more time to grow, but if you do it right, you end up with a dedicated community of customers who want what you have to offer.

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