Hi everyone,

I'm doing some consulting for a client's PPC campaign (Google and Bing search result page ads). The product is balance transfer credit cards. We have the option to set "time of day" and "day of the week" for the display campaign. I was wondering what time and day to pick?

I've seen some data for online shopping. But is online shopping consumer behavior the same as credit card application behavior? Any thoughts will be greatly appreciated!