I saw this on cnn. Evidently the founder of diapers.com has a new startup and he ran a contest with 100k shares going to the person who grabbed the most leads. Some guy spent $18k to grab the top spot. I don't think I would have spent that kind of money given my experiences with diapers.com. It is a sub par affiliate program with questionable pricing even before Amazon bought them.

http://money.cnn.com/2015/02/26/tech...oneybingetrich

Details on the top 10 people who won stock.
http://marcericlore.tumblr.com