The ability of today's consumer to jump from one device to another means that it may also be difficult to reward all the individuals who influenced the purchase along the way. It takes specially designed tracking and strategy to make sure all of the right participants are rewarded for their role in each sale.

Affiliate Window's Client Strategiest, Matt Swan, shares some insights in this article from PerformanceIN.com.

Understanding the Role of Influence in Cross-Device Transactions