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May 14th, 2015, 02:28 PM #1Article by "expert" with little understanding of Affiliate Marketing
Affiliate Marketing Is Broken But Ecommerce Companies Can Adapt
Looks basically like a total lack of understanding of what affiliate marketing really is, but makes some interesting points regarding coupon sites.
May 14th, 2015, 02:29 PM #2
All of the issues with coupon sites he's brought up have been discussed before and can be addressed with a smart strategy and good tools. I didn't see any new ground at all in that article.
May 14th, 2015, 03:27 PM #3
- Join Date
- January 4th, 2006
What he said about coupon sites are true and I agree that merchants should build their own coupon pages on their sites.
However, he's completely wrong about cutting out the affiliates and the middleman(networks). Affiliate marketing is still the most cost effectively marketing channel for merchants , if they manage the program right(with the help of quality AMs and OPMs). Networks are playing an important role on affiliate marketing for providing consolidated payments, tracking, and in an ideal world, they should act as an advocate for both merchants and affiliates...
"I recommend directly calling the unique site or publisher you want for your partner."
Are you serious? Not only the merchant have to hire an entire team of employees just to sort, contact and negotiate with "the unique site or publisher", I believe most affiliates will not want to deal with every single merchants separately especially when they have dozens, hundreds, or thousands of merchants on their list. Plus, how am I suppose to trust the merchant's transparency on their own tracking system? Not that all networks tracking are perfect. Some networks might have problems here and there, but at least I trust most networks are doing a fine job for all parties benefits including themselves.
May 21st, 2015, 04:14 AM #4
May 21st, 2015, 07:11 AM #5
Unfortunately, the more I see the more I believe that many people just write - to write. They have little real knowledge but they have space to fill - so they fill it - with whatever.
Articles like that do more to hurt the industry than to provide any real guidance.
May 21st, 2015, 08:48 AM #6
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