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June 9th, 2015, 05:51 PM #1Summer Reading Suggestions
Found this blog post from etailinsights about some great books they recommend for your summer reading list. Picture it now - sitting at the beach, cold drink in your hand.... reading about Google Analytics! Sounds like the perfect vacation to me!
6 eCommerce Books to Add to Your Summer Reading List 2015
June 9th, 2015, 05:58 PM #2
"...sitting at the beach, cold drink in your hand.... reading about Google Analytics!"
Well, I am at the beach and there are exactly two chances of that happening: Slim and none.
And...Slim is not here.
June 9th, 2015, 06:02 PM #3
Naw, Bill, you've gotta go play with that cute little granddaughter while she still wants to play with her old granddad! Wouldn't want you to miss that!
June 9th, 2015, 07:29 PM #4
June 10th, 2015, 07:54 AM #5
This one is amazing, The Psychology of Persuasion.
Linking psychology and persuasion skills - the fun part is that the explanations are done through storytelling, of specific examples when the tactics were applied. That said, it'd be less technical and more easily read when you're relaxing on the beach. My favorite example is the principle of contrast. Presenting insanely negative information first so that other, less negative (but still negative, nonetheless) information wouldn't seem so harsh. It was presented through a letter written by a college student to her parents, wanting to tell them she was failing a class. She first told a story about how her dorm room set on fire, she was homeless, on meds etc, then said - just kidding, but in all seriousness, I am failing such-and-such class haha. It was genius. You can read it here and have a laugh
June 10th, 2015, 12:54 PM #6
Sounds like a good one, Lexy! I'd love to hear about more titles, cause I'll have lots of trips and thus chances to read this summer, and there's always something new to learn.
June 11th, 2015, 12:36 PM #7
- Join Date
- January 18th, 2005
Hmmm. This thread about reading made me think about something. Writing!
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