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  1. #1
    Newbie DavidF63's Avatar
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    Thumbs up How To Write An Effective Email Copy?
    Most email marketers send out pretty lame messages so if you master just a few basic techniques your campagns will stand out from the rest.

    I found these awesome 10 tips from an infographic by woblogger.

    Define Your Desired Response.

    Define what you want your campaign to achieve. If you don’t know exactly what you want to tell your subscriber to do, they won’t know what to do either. It’s best to have a single objective for an email.

    Define The Call to Action (CTA).

    Usually this will be a link that you want your subscriber to click. Click the link yourself so you can catch link errors and help you figure out details to include in your call to action, so subscribers will know exactly what to do when they get there.

    What’s The Big Idea.

    The clearer you can make the benefit to your subscriber, the more likely they are to take action. The more unique the opportunity is the better. You want your reader to know what good thing they can expect if they take action, and what bad thing will happen if they don’t.

    Write a Killer Subject Line.

    The best subject lines tend to use curiosity to entice or offer a strong benefit, or both. Make sure you match them up to what your list is interested in (don’t sell pork bbq recipes to a list of vegans). Another good way to write a subject line is to tap into a controversy or current event.

    Be Personal.

    Write your email as if you were sending it to just one person.

    Sell The Sizzle.

    Your subject line’s only job is to get the email opened, your opening paragraph must get your subscriber to keep reading, and the email’s purpose is to get your subscriber to take an action. Once the reader has clicked the link, the page they go to will have a lot more space to sell.

    Reward The Reader.

    The best thing you can have with your list is a solid level of trust and active engagement. The truth is that the “money is in the relationship with your list”. So make sure your promotions are congruent and deliver on what you promise.

    Repeat Your Call to Action.

    Especially in emails that are more than 3-5 paragraphs long, it is a good idea to repeat your call to action link two or three times.

    Include a P.S.

    The most read parts of an email are the headline and the P.S. Typically, the P.S. is used to capture readers who skimmed to the end and encourage them to read the main body copy or simply click the link.
    Last edited by JCrooks - AffiliateWindow; June 13th, 2015 at 01:41 PM. Reason: adding a link

  2. #2
    Affiliate Network Rep JCrooks - AffiliateWindow's Avatar
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    Truth be told, that's your site. Best to be honest.
    Jeannine Crooks - Always happy to share what I know! - Voted Best Network Rep 2013 & 2014
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  3. #3
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    The content of the email copy must match the reason why people subscribed to it in the first place, and if it doesn't it's called spam. I might have clicked on "I Agree" button to receive it, but I ain't wasting my time on someones attempts to become a copy writer, I know their intentions.

  4. #4
    OPM and Moderator Chuck Hamrick's Avatar
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    These are excellent guidelines and I have been using them for a project I am working on. One thing left out is the conversion rate of an email campaign like this. Just like a wed site it's most likely in the single digits. If its a response to an opt-in that's different from a solicitation.

  5. #5
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    To write an effective email copy, it is better to start the conversation and try to engage audiences. Refine the copy of your email because only quality copy of email is the success of a campaign.

  6. #6
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    These are some most effective tips which you have shared with us. Thanks for sharing these tips with us.
    Writing Killer subject line is the most important tip which everybody should remember Because subject line is the only text which people read first. If the subject of your email is something which can force reader to open your email then It means you got your work done almost 40%.

  7. #7
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    Thanx for sharing your information.

  8. #8
    Newbie DavidF63's Avatar
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    Quote Originally Posted by login View Post
    The content of the email copy must match the reason why people subscribed to it in the first place, and if it doesn't it's called spam. I might have clicked on "I Agree" button to receive it, but I ain't wasting my time on someones attempts to become a copy writer, I know their intentions.
    Definitely, I agree with you.

  9. #9
    Newbie DavidF63's Avatar
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    Thanks JCrooks. I appreciate it.

  10. #10
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    thank you, everything is great when reading the above, useful information for me

  11. #11
    Newbie chandana's Avatar
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    Its really very useful information, Thank you for sharing with us. But I didn't understand the meaning of P.S at the end of the paragraph. Please anyone help.

  12. #12
    Newbie tbalex's Avatar
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    Use conversational tone rather than formal.Make it personalized as much as possible.

  13. #13
    OPM and Moderator Chuck Hamrick's Avatar
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    P.S. stands for post script and is an additional comment, sentence after the closing and signature block of a formal letter.

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