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  1. #1
    ABW Ambassador VampireSkunk's Avatar
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    Site Relevance
    Why are some Affiliate Managers so bothered about site 'relevance'?

    Yesterday I applied to three merchants on the same network.

    Two of them accepted me.

    The third sent me a very courteous e-mail saying he couldn't accept me at the moment because he couldn't find that I had a website relevant to his market. He had taken the trouble to look at my list of websites and had found one that was relevant, but the site was no longer active.

    This is true.

    Fact is, you can't remove expired/inactive websites without jumping through more hoops than I want to. You can't do it yourself. You have to submit a support ticket. We are all pushed for time. My time is better spent building websites than managing my list of sites registered with a network.

    If he had accepted me, I would have registered a domain or subdomain and built a datafeed-driven site dedicated to his merchant.

    What am I going to do? Spend time explaining my strategy to him or get on with building sites for the merchants who accepted me?

    And - what is the big deal about relevance anyway?

    If I put a link to a blue widget merchant on a red-widget-themed site, and it results in a click-through and sale - a sale is a sale, right? What does the merchant care if the sale originated on a 'non-relevant' website?
    Last edited by VampireSkunk; June 17th, 2015 at 09:34 PM. Reason: typo

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  3. #2
    OPM and Moderator Chuck Hamrick's Avatar
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    Why not just reply with what you posted here. Sounds to me like you are willing to build a site for them which is saying a lot.

  4. #3
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    There are a few times I have had to build half a site just to get approved by a merchant I want to work with and am I willing to do that.

    You were going to build the site anyway, right?

  5. #4
    ABW Ambassador VampireSkunk's Avatar
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    Sure I could do that Chuck. The point is, on any given day I have a hundred things on my to-do list, and jumping through hoops to get accepted into an affiliate program is very low on that list. There is no shortage of merchants to promote.

  6. #5
    ABW Ambassador VampireSkunk's Avatar
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    Quote Originally Posted by alphawave View Post
    There are a few times I have had to build half a site just to get approved by a merchant I want to work with and am I willing to do that.

    You were going to build the site anyway, right?
    The thing is, I'm not that bothered about working with that particular merchant.

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