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  1. #1
    Join Date
    January 17th, 2005
    Sharper Image is banning affiliates from bidding on certain terms in ppc search engines.

    To All Sharper Image Affiliates:

    RE: Search engine policy change.

    The Sharper Image's Master Affiliate Agreement now includes a clause
    (1.g) that reserves for The Sharper Image exclusive rights to advertise
    our trademarked company name within all pay-for-placement and other
    search engines.

    Our Agreement now prohibits you and all other Sharper Image Affiliates
    from purchasing or bidding for placement of any of The Sharper Image's
    trademarked company names (including "The Sharper Image," "Sharper Image"
    and ""), or for any variations or deliberate misspellings
    thereof, within any search engine.

    While we value your continued efforts to build our mutual business, we
    believe it is in the best interests of The Sharper Image and our
    customers that we maintain exclusive control of our trademarked company
    names within the paid listings area of all search engines.

    If you are currently advertising on any search engines as described
    above, we request that such listings be completely removed no later than
    March 1, 2002.

    If you are not able to comply within this grace period, please contact us
    immediately. Unless other arrangements are made, any affiliate that fails
    to comply with this new policy after March 1, 2002 will be removed from
    our program.

    We appreciate your prompt compliance. You're welcome to call or email us
    with any questions you may have. Thank you.


    The Sharper Image Affiliate Team
    (415) 445-6273

    I guess they don't like getting outbid on those search terms.

  2. #2
    ABW Ambassador
    Join Date
    January 17th, 2005
    Seems perfectly reasonable to me.

  3. #3
    Join Date
    January 17th, 2005
    I bet those search terms converted well too.
    I didn't have any of them, but I bet those that did are going to be pissed.

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