Here are the key features from the month of July.
Paid for Content and Native Advertising Guidelines
Earlier this year, the Internet Advertising Bureau (IAB) issued new guidelines to the online marketing industry on native or content based advertising. One of the key recommendations was that online marketers and website owners need to provide a way for online users to distinguish between paid for native ads and general website content.
DealExtreme offers up global proposition with Affiliate Window
DealExtreme, one of the world’s leading online gadget retailers has launched its global program with performance marketing network, Affiliate Window. Performance marketing is an important part of Deal Extreme’s marketing strategy, and the decision to partner with Affiliate Window stems from the brand’s plans for global expansion of the program.
Back to School Publisher Competition & Guide
With the heat of summer behind us and the new school year just weeks away, it’s time to start buying your back to school necessities! From kindergarten to college, classrooms to dorms, help your readers ease into the 2016 school year by sharing your “Back to School Essentials” list in the Affiliate Window Back to School Publisher Competition running July 13th- August 9th. What’s more, we’ve put together a comprehensive guide to help inspire your B2S posts, check it out here.
The Monthly Digest: Issue 6 – 2015
Welcome to Affiliate Window’s Monthly Digest; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.
We would love to partner with you on these newly welcomed advertisers on our network:
6421 One.com (US)
6320 TireBuyer (US)
6390 MyPerfectCV (UK)
6398 DealExtreme – DX.com (Global)
6357 The Eye (US & CA)
6500 Palladium Hotel Group (Global)
6391 Outro Shop (US)
6356 The Dungeons (US & CA)
Some argue that the recent Remote Transaction Parity Act will cause significant damage to small businesses. Click Through Nexus tax will begin in Washington on Sept. 1. Massachusetts is now considering online sales tax. A recent survey showed that tax-free buying was not one of the top reasons consumers choose to shop online, while the ranking New Hampshire Senator and tax professionals separately voiced concerns that the burden of collecting sales tax will prove cumbersome to small businesses. Democratic Presidential Candidate Hillary Clinton stated publicly that she supports local taxes on internet sales. Amazon is spending money on lobbyists to encourage the Remote Transactions Parity Act of 2015. A D.C. Appeals Court has ruled that online travel companies such as Expedia and Travelocity must pay taxes based on the selling price of a hotel room rather than the price paid by the companies.
Keep up to date with the hot topics being debated within performance marketing and all the goings on at Affiliate Window headquarters by reading our monthly wrap ups each month. See you next time.
If you have any questions about any of our updates, please get in touch.