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  1. #1
    ABW Ambassador
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    January 18th, 2005
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    Hi,

    I'm getting over an 80% click through rate to a lingerie store, but sales are dismal. Is anyone making money with lingerie - i.e., is it lingerie in general or should I look for another merchant?

    Thanks in advance.

    Kip [img]/infopop/emoticons/icon_smile.gif[/img]

    [ 03-20-2002: Message edited by: Kip ]

  2. #2
    ABW Ambassador
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    January 18th, 2005
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    Try Fredrick's of Hollywood. (@Cj) They work fine for me [img]/infopop/emoticons/icon_smile.gif[/img]

  3. #3
    ABW Ambassador
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    I have found the lingerie category to be problematic, because the ratio of lookers versus buyers is quite different than other categories. (I gave up trying to promote lingerie merchants with PPC listings.)

    One thing I'd suspect here might be that your page is drawing traffic for lingerie "looking" more than "shopping" terms -- hope that makes sense -- so your traffic has lower potential for sales in the first place. Sometimes that's just the luck of the draw in the search engines. Tweaking your copy might make a difference here, but you might also decide to leave well enough alone and build a new, more focused sales page instead.

    Give careful thought to how you're presenting the merchant and what you're saying to get people to click through. Above all, you want to send them to the merchant with expectations of *shopping*, not just looking.

    Elisabeth Archambault

  4. #4
    Newbie
    Join Date
    January 18th, 2005
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    28
    Yeah,

    What you will find is that a lot of people know that FOH and similar sites are the closest thing to pornography that they can look at without legally being a pervert. [img]/infopop/emoticons/icon_biggrin.gif[/img]

    Good Luck.

  5. #5
    ABW Ambassador
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    January 18th, 2005
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    Excellent advice. Thanks.

    Kip [img]/infopop/emoticons/icon_smile.gif[/img]

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