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Thread: August 2015 Update

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    Affiliate Network Rep
    Join Date
    January 26th, 2012
    London, UK & Baltimore, MD
    August 2015 Update
    Read on our blog.

    Here are the key features from the month of August.

    Have Your Say – The 2016 Blue Book Top 20 Networks Survey Now Open!

    The mThink Blue Book Survey, the biggest in the performance industry, has returned for 2016. Aimed at breaking through the noise of competing networks, 20,000 advertisers, publishers and agencies vote for their partner of choice to form a list of the Top 20 CPA and CPS networks.

    We’re asking for just a couple minutes of your time to consider our commitment to becoming the best affiliate network we can be for our partners and casting your vote by clicking here and here.

    INFOGRAPHIC: Product Showcase – Innovation that challenges convention

    This year we placed particular emphasis on developing innovative products that challenge the conventions in the channel; such as launching cross device tracking and making alternative payment models available to advertisers, including bidding functionality through Opportunity Marketplace and payment-on-influence. Following the recent launches of these new tools for advertisers and publishers, we wanted to highlight some of the fantastic results we’ve seen so far in our infographic.

    Affiliate Window Sector Spotlight – The Apparel Sector

    The US Apparel sector has seen substantial growth in the past few years, with annual growth at 3% in 2014 and 4.6% into 2015 according to MarketLine . The same research suggests the sector will reach a collective value of $1,650bn by 2019. With a strong US Dollar, and big brands such as Zara and Uniqlo investing in the region, brands are continuing to export more apparel goods to the US, helping sector growth (Business of Fashion). We share key stats of how the apparel sector is performing in the affiliate channel using our data.

    Affiliate Window Hosts its First US Roundtable in NYC

    On Aug 1st, Affiliate Window in conjunction with PerformanceIN hosted its first US roundtable at the Paramount Hotel in NYC. With a focus on proving the value of affiliate marketing through data, some of the key topics discussed included current challenges faced within the US affiliate market, a round-up of the most exciting affiliates currently working in the space, data transparency requirements in the industry, the importance of collaboration, and attribution opportunities such as paying publishers for their influence of sales.

    Publisher Spotlight: Keep

    Dubbed “the only fashion app worth getting” by The Huffington Post and a “top five fashion shopping app” by Vogue, is making waves in the fashion world. Keep was created after noting the growing popularity of Pinterest and consumers’ interest in curating and publishing products for themselves. The platform allows users to collect retailers’ product images using a ‘Keep It’ button in their browser, publicly share the images, and follow other users with similar tastes. The platform has grown to a community of a million members that make up a visual marketplace of the latest trends in fashion, home décor and beauty.

    New launches:

    We would love to partner with you on these newly welcomed advertisers on our network:

    6508 Wizard World – Comic Con (USA)

    6158 EasyToBook (Global)

    6547 St. Frank (US)

    6530 Bogner (Global)

    Tax Update

    More states are considering taxes on streaming video and cloud computing, which Netflix has vowed to fight, while others redefine nexus to establish its existence and thus collect sales tax. Ohio Gov. Kasich signed the state’s 2016 budget, which includes an aggressive stance on sales/use tax nexus. Washington’s click through nexus legislation takes effect on Sept. 1. Legislation in some states actually makes shipping fees taxable as well. Meanwhile small sellers are identifying issues associated with the Remote Transactions Parity Act (RTPA).

    If you have any questions about any of our updates, please get in touch.
    Last edited by JCrooks - AffiliateWindow; September 2nd, 2015 at 12:07 PM.

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