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  1. #1
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    How effective are coupon sites?
    I have a client who's concerned about coupon sites pouching their commission. Is it a good idea to no longer accept coupon sites to prevent this? What are the pros and cons?

  2. #2
    Affiliate Manager AffiliateWarrior's Avatar
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    Whether coupon sites make sense is all about how you use them. Do you coupon with a purpose (higher AOV, new customer acquisition) ? How does your site display the box for a coupon code? How good is your SEO team at ranking well for your own brand/coupon terms? Do you have a brand that will resonate with people who actually do start their searches on coupon sites? How do you plan to compensate the coupon sites (same as standard content affiliates or less?) I definitely wouldn't recommend working with all of them that apply - select the top ones that actually control most of the traffic and work with them to build good relationships that give you as much control as possible.
    Wade Tonkin - Affiliate Manager - Fanatics
    NFLShop.com|Shop.NHL.com|NBAStore.com|Store.NASCAR.com
    Email wtonkin // at // Fanatics.com

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  4. #3
    Influencer Marketing GravityFed's Avatar
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    Some coupon shopping sites you should run from. Others you would be a fool to not be a part of. You can identify dime-a-dozen template driven deal sites pretty easily. Just be mindful and look closely at options.

  5. #4
    Super Dawg Member Phil Kaufman aka AffiliateHound's Avatar
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    "pouching"? Must have meant poaching, right?
    Since June 10, 2012 a vegan aarf but still writing the Hound Dawg Sports Blog
    "If you don't have time to do it right, when will you have time to do it over?" -John Wooden;
    "Raj, there’s no place for truth on the internet." -Howard Wolowitz[/SIZE]

  6. #5
    Affiliate Network Rep JCrooks - AffiliateWindow's Avatar
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    Many networks now have an attribution functionality or other systems in place to prevent coupon sites from claiming the commission at the very end of the transaction.
    Jeannine Crooks - Always happy to share what I know! - Voted Best Network Rep 2013 & 2014
    Email | LinkedIn | Twitter | Affiliate Window
    US Programs | Canada Programs | UK Programs | Ireland Programs | Mainland Europe Programs

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  8. #6
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    Is there a good way of telling which coupon site to run from?

  9. #7
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    How do I know if the program I'm using is preventing this?

  10. #8
    Affiliate Network Rep JCrooks - AffiliateWindow's Avatar
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    That's a question to ask your network. They should be able to tell you what they have available. At Affiliate Window, we have a function called soft-click technology; it prevents any site with that designation (such as coupon sites) from overwriting an existing Affiliate Window cookie. That way if the consumer was really sold by the first site, but just popped on to a coupon site looking for a discount code, the first site still gets credit for the sale because they were the ones who truly closed the deal.
    Jeannine Crooks - Always happy to share what I know! - Voted Best Network Rep 2013 & 2014
    Email | LinkedIn | Twitter | Affiliate Window
    US Programs | Canada Programs | UK Programs | Ireland Programs | Mainland Europe Programs

  11. #9
    Influencer Marketing GravityFed's Avatar
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    The functionality Jeannine mentions serves a purpose. It does allow the publisher who deserves credit to get it, however merchants should still be mindful of how their brand (or their vendor's brands) are being represented on "thin", low value sites.

    Look for things like false claims of coupons that do not exist, generic merchant profiles, note how the site is handling their redirects on click-thrus, optimization around brand names, etc. It's pretty easy to tell the difference in sites that bring value, and those that do nothing but damage the integrity of affiliate marketing! Search around ABW for coupon site discussions. Lots of archives on this topic over the last several years especially.

    You will have a trained eye soon enough.

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