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  1. #1
    ABW Adviser Panel Dynamoo's Avatar
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    What's with Amazon's EPC lately? Has anyone else seen a huge drop-off. This is the worst ever quarter I've had for earnings, despite being the best ever quarter for traffic.

    Quarter EPC
    Q2 01 $6.62
    Q3 01 $2.93
    Q4 01 $1.23
    Q1 02 $1.02
    Q2 02 $0.76

    I have earlier quarters too, but they were on much lower traffic so the EPCs are a bit wild.

    Amazon.com frankly isn't converting for me any more (but interestingly Amazon.co.uk *is*).

    It now takes me over 200 visitors to Amazon to make a conversion. What gives?

    Quarter Visitors/Sale
    Q4 99 5.4
    Q1 00 42.3
    Q2 00 30.4
    Q3 00 19.1
    Q4 00 42.2
    Q1 01 87.8
    Q2 01 33.9
    Q3 01 69.3
    Q4 01 174.4
    Q1 02 139.9
    Q2 02 223.9

    Is it something I'm doing or are other people getting the same results? Overall CTR is about 5%, up to 10% on some pages.

    [ 06-17-2002: Message edited by: Dynamoo ]

  2. #2
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    Weren't they heavily involved with Scumware?

  3. #3
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    When referencing Scumware and Amazon, I don't believe "past" is the appropriate tense. [img]/infopop/emoticons/icon_wink.gif[/img]

    That said, if there has been a drop off for me, I haven't noticed it. I'd have to run some stats to be sure.

  4. #4
    ABW Adviser Panel Dynamoo's Avatar
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    I'm wondering if some of the drop-off is scumware related... Amazon.co.uk isn't on the scumware lists and I've had a fairly spectacular EPC of about $29. I think the UK and US markets are different, but even so I really can't believe that it's taking me 200+ visitors clicking on a product link to actually buy anything.

    I can run Amazon.com and Amazon.co.uk side-by-side without breaking my affiliate agreement you see - I can't see any other vendor that offers such a wide range in both the US and UK. That having been said if the EPC's tanking that badly I can't see the point, scumware or no scumware.

  5. #5
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    I'm not using the much yet - partially because of the scumware issues. I've seen others here say they are doing wonderfully with Amazon, and others say it has dropped way off. Since they now pay out on used book purchases, it's likely a scumware/demographics issue. In other words, Site A's demographics might be users more likely to have scumware, whereas Site B's demographics may have users who are not as likely to have scumware, so Site B's sales are the same whereas Site A's sales drop.

    [ 06-17-2002: Message edited by: eaglefire ]

  6. #6
    ABW Ambassador webmarm's Avatar
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    quarter EPC(visitors) visitors/shipped item
    q3 01 5 36
    q4 01 1.3 21
    q1 02 6.25 27
    q2 to date 4.86 31.4

    I think last quarter includes $100 for participating in a link test. This quarter I have one page that is definitely getting plenty of clicks and almost no buyers for a specific product line. Ooops. Guess the prices at the corner store are better.


    Eaglefire may have something about demographics.

  7. #7
    ABW Adviser Panel Dynamoo's Avatar
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    Thanks webmistress, those are very different figures to mine.

    Hmmmm... one thing about my pages is that I just have a cover and description, and (usually) no mention that it's at Amazon. I wonder if people are confused. Hmmm.

  8. #8
    ABW Ambassador webmarm's Avatar
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    "cover", oh, you're selling books???!!!

    My figures may be misleading then.

    Books get bought through my links as a secondary to what I really market with Amazon in a bunch of other departments.

  9. #9
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    Amazon just sent this out to customers. Maybe this will help conversions. I know the free shipping on orders over $99 has been a big incentive for me when making purchases from Amazon (esp with Barnes & Noble nearby).

    quote:



    From: Jeff Bezos [mailto:jeffb@amazon.com]
    Sent: Thursday, June 20, 2002 6:01 AM
    To: ***@***.com
    Subject: Important test at Amazon.com


    We're doing an important test at Amazon.com that we wanted you to
    know about. It may be the most important experiment we've done to
    date.

    Starting today, as a long-term test, you can get Free Super Saver
    Shipping on orders over $49. Previously, only orders over $99
    qualified.

    This past January, we launched everyday, 365-days-a-year, Free Super
    Saver Shipping on orders over $99, and it's been successful.
    Customers have adopted it in large numbers (it takes 3-5 days longer
    than our standard shipping, but it's free), and it’s proven
    economically sustainable for us as well.

    Reducing the ordering hurdle to $49 makes it much easier for
    customers to get free shipping--more people will qualify and qualify
    more often. It will also be very expensive for us. That's why
    we're first doing it as a long-term test. We expect to run this
    test for 3-6 months. We’ll be looking to see if our current
    customers order more from us and whether we attract a greater number
    of new customers since it’s so easy to qualify for free shipping.
    The hope is we’ll generate enough new business to offset the
    cost.

    At the conclusion of the test, we'll let you know whether or not
    we'll be able to make the new $49 hurdle permanent. In the
    meantime, for the next 3-6 months or so, please enjoy Free Super
    Saver Shipping on orders over $49. (We've also recently reduced
    product prices on many books, bestselling CDs, bestselling DVDs,
    electronics, and tools.) Whether this particular test works or not,
    you can count on us to be relentless in finding ways to lower prices
    and provide more value.

    Thanks for your continuing support as a customer.

    Sincerely,

    Jeff Bezos
    Founder & CEO
    Amazon.com

    PS: To learn more about Free Super Saver Shipping, go to http://www.amazon.com/supersavershipping.





  10. #10
    ABW Ambassador
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    Dynamoo
    I have links to books and to other departments like toys, beauty products etc. Books have a very bad conversion rate - similar to your own. Other departments do much much better.

    You need to know what people are selling in order to know whether you can compare figures.

    I get about 1 book sale per 150 clicks. I get 1 sale from other departments every 30 - 50 clicks (depending on whether items are in stock).

    Do you have a separate US and UK site for selling from the amazon.com and amazon.co.uk?

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