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  1. #1
    Affiliate Network Rep JCrooks - AffiliateWindow's Avatar
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    The Anatomy of a Link - What Makes a Good (and Bad) Link?
    The folks at SEO shared a chapter from The Link Building Book by Paddy Morgan.

    Some great topics in this article include:

    • Trust
    • Relevance
    • Link Quality
    • Inbound Links
    • Nofollow vs. followed links



    Check it out!
    Jeannine Crooks - Always happy to share what I know! - Voted Best Network Rep 2013 & 2014
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  2. #2
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    Certainly agree with the post in regards to the relevancy matter along with trust , link quality and inbound links but one thing that I am confused about is the nofollow vs dofollow ratio. Is there any sort of ratio one needs to maintain when it comes to NF or DF?

  3. #3
    Affiliate Network Rep JCrooks - AffiliateWindow's Avatar
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    I'm not an expert, but he does emphasize follow vs don't follow links. Didn't really say anything about the ratio. Google always maintains that the first priority in a link should be the reader's experience - so if the link leads to a good experience, that's the top priority, even if that means it's a no-follow link that doesn't lead to a paid opportunity for the affiliate.
    Jeannine Crooks - Always happy to share what I know! - Voted Best Network Rep 2013 & 2014
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