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  1. #1
    Affiliate Network Rep
    Join Date
    January 17th, 2005
    Google's new network is looking to be very successful. Time to ad a forum for them.

  2. #2
    ABW Founder Haiko de Poel, Jr.'s Avatar
    Join Date
    January 18th, 2005
    New York
    For the Content-Targeted Google AdWords ?


    The secret of success is constancy of purpose. ~ Disraeli

  3. #3
    Affiliate Network Rep
    Join Date
    January 17th, 2005
    For their new network, that sends ads tailored to your site. They do this without any work on the publisher's part (i.e. keywords like Overture needs):

    I'm seeing all kinds of publishers joining this thing. Turns out Fastclick is now onboard as well. It's a real threat to other networks.

    Currently Google is paying $1 CPM to Fastclick and Fastclick is passing on $.66

  4. #4
    Resident Genius and Staunch Capitalist Leader's Avatar
    Join Date
    January 18th, 2005
    If you're a web publisher who sells advertising inventory, and your site receives more than 20 million page views a month, you may be a great fit for Google's content-targeted ads.


    -Early in life, I had to choose between honest arrogance and hypocritical humility. I chose honest arrogance and have seen no occasion to change. ~ Frank Lloyd Wright

  5. #5
    Join Date
    January 17th, 2005
    Bruin not too be too technical but fastclick passes on 65 percent of revenue to publishers so it should be 65 cents cpm and not 66 cents cpm.
    I think Burstmedia has run some google ads too.
    Tribalfusion has as well in the past.

    Even with this Google is taking risk by paying cpm prices for ads they are paid on a cpc basis.
    They don't have ads for every page so there will always be room for other adnetworks to fill this inventory up.

    Now if Google starts dealing with the smaller sites themselves rather than through adnetworks things could get really interesting. Imagine if Google started to deliver german langage ads to german visitors of an english language site for example. That sort of thing allows for far greater monetization of all traffic than is currently done by most adnetworks.

    Also these ads through the major networks are generally not allowed below the scroll because of adnetwork rules. Google might not mind below the scroll placement for lower rates. If an adnetwork like Clickxchange or Clixgalore could arrange for Google ads of this sort to be able to be shown below the scroll that would be a great opportunity for many.

    The webmaster's guide to the war which is the web. Analyze monetization, visitor retention, and promotion.

  6. #6
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
    Join Date
    January 18th, 2005
    St Clair Shores MI.
    Haiko gets two majors for the price of one forum. Most likey Google will be purchased by $Bill Bill and Overture gets second billing from MSN.

    Charlie ...

    If they won't adopt and feed a bird ..flip them one! BBQ some Gator and remember to flush WhenU..

  7. #7
    Affiliate Manager's Avatar
    Join Date
    January 17th, 2005
    Long Island, New York
    We were automatically made a guinea pig when it be began, it was free until 3-12.
    It was tested until last week. Results were terrible and we withdrew.
    An example in one group of keywords that had 1850 views receiving 219 clicks under the standard system. The Content-Targeted Advertising™ had a result of 1 click, yes one.

    “Publishers benefit because they can generate revenue from parts of their sites that had previously been unsellable inventory.”

    This is wide open for abuse by unscrupulous publishers.

    We like their Ad Words program.

    Pet Dealer AM
    Look for our Private Forum at ABW soon!

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