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October 26th, 2003, 08:09 AM #1
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- January 18th, 2005
What's a Keyword Worth?
BY KRIS OSER
Direct, Oct 15, 2003
Stuart Larkins is vice president of media at Performics, a Chicago-based online marketing services firm specializing in customer acquisition for multichannel marketers. He talked to Direct about how to measure return on investment with search engine marketing.
DIRECT: How do you recommend marketers measure results in SEM?
LARKINS: By far, the most effective form of measurement for a sales-driven program is keyword ROI, a comparison of the price paid per click vs. results achieved. Usually the goal is sales or some type of other measurable transaction.
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[This message was edited by Haiko on October 26, 2003 at 02:36 PM.]
October 26th, 2003, 11:35 AM #2
Please place a link to the article as I have edit out their copywritten material.
<font size="2" face="Verdana">Haiko
The secret of success is constancy of purpose. ~ Disraeli</font></p>
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