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  1. #1
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    January 18th, 2005
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    What's a Keyword Worth?

    BY KRIS OSER

    Direct, Oct 15, 2003


    Stuart Larkins is vice president of media at Performics, a Chicago-based online marketing services firm specializing in customer acquisition for multichannel marketers. He talked to Direct about how to measure return on investment with search engine marketing.

    DIRECT: How do you recommend marketers measure results in SEM?

    LARKINS: By far, the most effective form of measurement for a sales-driven program is keyword ROI, a comparison of the price paid per click vs. results achieved. Usually the goal is sales or some type of other measurable transaction.

    [Removed (C) material]

    Victor Caballero
    victor@realtytrac.com
    Residual Revenue Affiliate Program: www.realtytrac.com/affiliates

    [This message was edited by Haiko on October 26, 2003 at 02:36 PM.]

  2. #2
    ABW Founder Haiko de Poel, Jr.'s Avatar
    Join Date
    January 18th, 2005
    Location
    New York
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    21,609
    Victor,

    Please place a link to the article as I have edit out their copywritten material.

    <font size="2" face="Verdana">Haiko


    The secret of success is constancy of purpose. ~ Disraeli
    </font></p>

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