I just can't help myself...

Who thought of this new name, and what the heck does the term Future with Vacations have to do with branding? Are they going to be selling trips to the future via their new time travel portal?

I would have thought something like FunVacations, FamilyVacations, ValueVacations, RelaxingVacations, GreatVacations, InexpensiveVacations, or many others would make more sense...

Wait, I have it now! Its a new type of time share. One buys a futures contract in a vacation through them, so if the price of taking a vacation goes up in the future, you can sell at a profit, or exercise the future and enjoy the vacation at your locked in price...

Again, I apologize for these bad jokes, I just couldn't hold back...