Results 1 to 18 of 18
  1. #1
    Member
    Join Date
    January 18th, 2005
    Posts
    87
    Hello all,
    I'm curious what the general consensus is on a merchant providing a greatly increased payout in return for an affiliate promoting solely that merchant's site within that category.

    For instance, would you accept a doubling in your commission from Flower-Seller A, if they required that they were your only Flower-Selling Merchant?

    Do you think the flower sales would just go to merchant A and you'd be getting paid double? Or do you think the flower sales from merchants B and C would just disappear?

    I'm interested in everybody's thoughts!

  2. #2
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Location
    Mansfield, TX
    Posts
    16,232
    I would never accept an exclusivity clause, no matter how high the commissions were.

    If a merchant wants to get better exposure with me, they need to stay competitive. The more competitive they are, both in terms of commissions and promotability, the more they'll be promoted. Exclusivity clauses are just a way for merchants to keep that edge without having to stay competitive. They're very rare in affiliate relationships and are generally frowned upon by affiliates.
    Michael Coley
    Amazing-Bargains.com
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  3. #3
    Member
    Join Date
    January 18th, 2005
    Posts
    87
    Thanks for the insightful link and feedback.
    Would the same hold true is Merchant A was offering more than double the commissions of Merchants B and C? (for instance)

    Could that take care of the "stay competitive" aspect? Or is it also simply the principle? What if it was a short term test to see how both parties liked it?

  4. #4
    Affiliate Miester my2cents's Avatar
    Join Date
    January 18th, 2005
    Location
    far far away....
    Posts
    2,161
    Ditto, what Michael said...

    JOe
    ++++++++++++++++++++++++++++++++++++++++++
    that's my2cents, 'cuz I'm a legend in my own mind....

  5. #5
    Member
    Join Date
    January 18th, 2005
    Posts
    87
    Seems to be consensus
    Thanks for your input!

  6. #6
    ABW Ambassador
    Join Date
    January 18th, 2005
    Location
    Nunya, Business
    Posts
    23,684
    Well it depends on the type of site an affiliate has. Michael has a site that he needs to have more than 1 pet merchant to stay competitive. I have a shopping site where i couldn't do such an offer. But for others it could be a great deal. Have it as an option with your program and i'm sure you will have some takers.

  7. #7
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    1,663
    zZounds pays a substantially higher bonus if you are exclusive with their program. It is strictly voluntary and I had no problem with kicking the dogs off my site to promote them exclusively.

    In my opinion, it helps to be known as a well-run, affiliate-friendly program with good products and service before offering incentives based on exclusivity.

    Wayne

  8. #8
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    1,133
    I think it does depend on the category and the particular merchant. If it were a category that had a relatively low amount of competition and we had a good relationship with the merchant I would definitely entertain that possibility.

  9. #9
    Newbie
    Join Date
    January 18th, 2005
    Posts
    3,219
    I love exclusivity merchant clauses...

    I create a separate web site then pull traffic from other sites to assist in the new sites growth.

    The merchant WOULD have to increase the commission to make it worth it.

  10. #10
    http and a telephoto
    Join Date
    January 18th, 2005
    Location
    NYC
    Posts
    17,708
    I guess the answer is maybe, at first it was a resounding no. If I were to do what SandraR suggests and make a separate web site, I still need to be able to advertise that site along side of the other merchants I promote.

    Also, it would depend on if the merchant is parasite free, I send traffic to your implied program (from your user name) and the traffic stopped converting several months ago.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  11. #11
    Member
    Join Date
    January 18th, 2005
    Posts
    87
    Thanks guys (and gal
    If anyone would like to test June out and promote only our site as a pet pharmacy (of course you still get to promote petsmart, petco, etc.) please email me and we can discuss terms!
    Cheers,
    Alex
    alex@1800petmeds.com

    PS:
    I always find this board very insightful.
    Haiko deserves all our continued adulation

    And hopefully I'll see some of you in New York next month.

  12. #12
    Member
    Join Date
    January 18th, 2005
    Posts
    87
    Loxly,
    Email me your account info. Let's figure out what happened to your conversions.
    ~Alex

  13. #13
    Member
    Join Date
    January 18th, 2005
    Posts
    148
    I think it's a short sighted business person that would say, "No, I would never......."

    Every situation is different. If Dell computer offered a 50% commission on their computers (will never happen) in exchange for exclusive status on your site, wouldn't you at least think about it? I would hope so!!

    "I would never......." doesn't make good business sense.

    Ken

  14. #14
    Resident Genius and Staunch Capitalist Leader's Avatar
    Join Date
    January 18th, 2005
    Location
    Florida
    Posts
    12,817
    I've got a single site that's exclusive to one merchant (provided after a very substantial commission rise), but I did NOT promise exclusivity across all of my sites.

    I wouldn't lock my entire stable of sites down to one merchant no matter what the commissions! Pretty soon the merchant would be thinking he owned me! I want to keep that Drop Program button nice and accessible. The Drop Program button is kind of like a fire extinguisher: it's not something people want to have to use, but its best to have it within easy reach at all times, just in case.
    There is no knowledge that is not power. ~Hemingway

  15. #15
    http and a telephoto
    Join Date
    January 18th, 2005
    Location
    NYC
    Posts
    17,708
    Email on the way, I pulled most of the links over the past few months, but it will only take a few minutes to put them back And I do still have banner ads running for your program on several highly targetted sites.
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  16. #16
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    1,356
    Will the merchant agree not to let other affiliate compete against you?

    Didn't think so.

  17. #17
    Member
    Join Date
    January 18th, 2005
    Posts
    87
    We tend to see a drop-off in the winter months due to the seasonality of our business (quite the opposite of most, I suppose), so that may have been the issue, but I'll take a closer look and see if anything fishy was going on.

    I love that banana.

  18. #18
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    1,663
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>..but I did NOT promise exclusivity across all of my sites. <HR></BLOCKQUOTE>
    Wouldn't sign up with one who did. I forgot I do have another musical instrument merchant that does require exclusivity (on the site) to be an affiliate. It is only on my classical music site & the only reason I signed up with them is that choices of band & orchestra instrument merchants are slim. They'll be gone in a heartbeat when I have a better choice.

    Wayne

  19. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Coupon exclusivity - when and where, if at all?
    By DandyMats in forum ShareASale - SAS
    Replies: 1
    Last Post: June 23rd, 2010, 01:59 AM
  2. Exclusivity Clauses
    By Cedric in forum Midnight Cafe'
    Replies: 25
    Last Post: August 17th, 2002, 10:27 PM
  3. Exclusivity Clauses
    By Andy Rodriguez in forum Starting an Affiliate Program & Merchant Q&A
    Replies: 3
    Last Post: February 5th, 2002, 04:24 PM
  4. Exclusivity Clauses
    By Andy Rodriguez in forum Other Affiliate Networks
    Replies: 3
    Last Post: February 5th, 2002, 04:24 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •