Page 1 of 2 12 LastLast
Results 1 to 25 of 32
  1. #1
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    843
    What do you guys think of this? They're saying most people make their purchases within 48 hours. Would this be true for high dollar items such as musical instruments and equipment?

    I'm thinking many would wait till payday and come back and purchase. Only 2% do this? ...hmmm.


    [/Quote]
    Over the past year, we''ve seen a dramatic increase in affiliate traffic and conversion to sales. We appreciate the efforts of our pulishers in generating this raffic.

    We''ve also seen the profitability of this program decrease. In order to remain competitive, we''ve had to lower prices, maintain a larger inventory and offer free shipping as a continuous promotion. This has increased our sales conversion rate but also has increased the cost of those sales. Commission Junction has also raised their fee for administering the program during the past year.

    In order to keep our program viable, we need to scale back our costs. We will NOT lower our commission rate. Instead, we have looked at our competition and noticed that they only pay commission on sales that occur during the initial session. According to Commission Junction, 98% of sales occur within 48 hours of the visitor''s session. We will be shortening our cookie duration to 48 hours, starting in mid-January.

    We will make the change on January 6th. You should receive a notification from CJ at that time. It becomes effective 7 days later (January 13th).

    We hope that this small adjustment will enable us to operate this program without any commission rate adjustments. Our hope is to have it remain the most profitable affiliate program in our category while continuing to offer the low prices and free shipping offers that our customers have come to ecpect from us.

    Please feel free to contact me with any questions or concerns.

    Rona Palmer
    Marketing Director
    Music123
    rpalmer@music123.com
    [/Quote]

  2. #2
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    843
    Yea, I know, people with credit cards don't have to wait till payday...but I'm still thinking people would shop around before making decisions on high dollar items.

  3. #3
    Member
    Join Date
    January 18th, 2005
    Posts
    160
    I just got the email and came to see what people had to say about it. Personally I think the 98% thing definately doesn't apply to high-priced goods, especially musical instruments which (speaking as a musician myself) people rarely buy "on the spot".

    Also, if they are doing this to cut their costs as stated, then surely this indicates that fewer of our referals will go through thanks to this move? It seems like a very contradictive email to me.

    Just when I thought Music123 couldn't get much worse they have excelled themselves. Low commission rate, high reversal rate, and now a short cookie duration.

  4. #4
    Member
    Join Date
    January 18th, 2005
    Posts
    122
    you know most merchants say, "95% of orders completed in 48 hours or less"...but I've never actually met a merchant who checked that out. It's not simple to measure and we measure everything. Sure you can look at your cookies, but show me one merchant who has a cookie placed to purchase query.

    Maybe it's an easy CJ function that I haven't tried.

    However BackcountryStore.com opted for a 180 day cookie rather than haggle with the rightful owner of the sale, the affiliate. If your merchant isn't treating you fairly, don't send traffic to them.

    Thanks,

    John

    The Merchant only wins if the Afilliate wins.

  5. #5
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    4,423
    If this will not really affect affiliates - then how will it save them money? They can't have it both ways.

  6. #6
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    843
    Well, I strangely got my first sale for them posted today (the same day I receive this e-mail).

    If the sale gets reversed, then they're definitely out of there.

  7. #7
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    1,086
    I really wish an affiliate network would measure and publish this information. I hate seeing made up statistics.

    Did you know that 69.37% of the statistics you see on the net were just made up!

    If 98% of sales take place in the first 48 hours, then the policy change will not have the desired affect of cutting Music123's cost.

    However, on the devils side of the argument. Since the code of conduct is shady on dealing with return users (Those who type Music123 into the browser). I would rather see a cookie cut than a commission cut.

    boom!

  8. #8
    Full Member
    Join Date
    January 18th, 2005
    Posts
    226
    quote:
    Did you know that 69.37% of the statistics you see on the net were just made up!


    LOL.. you just made that up

  9. #9
    Full Member
    Join Date
    January 18th, 2005
    Posts
    290
    If based on that reasoning that 98% of sales occur within 48 hrs. then the cost they save would be only 2%. The damage done to potential and existing affiliates would be more costly than the 2%.

  10. #10
    Full Member heisje's Avatar
    Join Date
    January 18th, 2005
    Posts
    314
    .


    drop, drop, drop till you drop


    .

  11. #11
    Full Member garystarling's Avatar
    Join Date
    January 18th, 2005
    Posts
    277
    Who is a good alternative to music123?

    'I am not young enough to know everything.'
    - Oscar Wilde

  12. #12
    Resident Genius and Staunch Capitalist Leader's Avatar
    Join Date
    January 18th, 2005
    Location
    Florida
    Posts
    12,817
    What Gary said. And one that sells *everything* in the category, not just guitars, please!

    I used to have Mars Music on along with 123 but 1) They converted worse, as in, much worse and 2) Now they're dead (bankrupt) anyway.

    It's the most wonderful time of the year! ~From a "Golden Era" Christmas Song

  13. #13
    ABW Ambassador iucpxleps's Avatar
    Join Date
    January 18th, 2005
    Posts
    648
    I think they should make it at least 7 days to please most of their affiliates who are going to drop them because of this 2 day cookie. that 5 more days of cookie time would prevent most of their affiliates to leave. so that they dont lose more than their gain of %2 at least in the end. if they cut it down to 2 days it'd impact more than their income imho..

    He who steals a minaret prepares a proper
    cover beforehand, said of someone who intends to do something illegal.

  14. #14
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    637
    It's a lie, a lie, lie, lie!

    I know for a fact, (not made up stats) that on such high dollar items (anything over $50) that the original sale is very unlikely to come in w/in 48 hours. It's a lie. Music123 are liars. I'm so sick of this garbage about sales w/in 48 hours..... They are of the camp that says if you just keep repeating the lie over and over again, eventually it'll be true.

    As I have posted in other threads, our sales for such merchants show it takes way more than 48 hours to make the sale on such items. As I and others have pointed out, if they are doing this to save money, then why cut cookie duration to 48 hours from 45 days? It'll only save them 2%. It just exposes their lies.

    Also, now that Mars is no more, that's one less competitor music123 has to contend with and thus their profits can go UP, not down. I hate it when they do this, it's disrespectful to us, it's insulting our intelligence.

    These people are liars and this was the final straw for me. I'll just throw the traffic away before I'll send them another customer.

    http://SearchToSale.com - Turns your search box into money.

  15. #15
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    543
    lets go email them
    if they still make decision to 2 days cookie we'll drop them and boycotttttttttttttttttttt

    this is very unethical merchant

    music123

  16. #16
    Full Member
    Join Date
    January 18th, 2005
    Posts
    348

    Ideally, a cookie should be never ending or continually renewable. To have a short cookie merely says I want your traffic for free. Forget repeat customers. Why establish loyalty with your shoppers? Why have a mailing list to send merchant updates to your shoppers?

    However, if a shopper visits the merchant from your site, then visits another affiliate for comparison shopping and clicks on the same merchant in question, that new affiliate now has the current cookie. A few days later the shopper returns to your site and buys from the merchant, you should have a new fresh cookie.
    What little money Music123 will save could vaguely be considered thievery. If everyone, or many drop their program, loses will be significant. Perhaps parasites are their real problem, causing them to pay commissions on what should have been free traffic.

    Gene
    TCS

  17. #17
    I like traffic lights
    Join Date
    January 18th, 2005
    Location
    Southern hemisphere - away from Fukushima
    Posts
    2,936
    Here's some cold hard facts taken from our music123.com stats (transactions recorded where the PURCHASE occurred in Jan/Feb 2002):

    Date site Date purchase Cookie Sale Notes
    first visited made time(days) Amount

    05/01/2002 05/01/2002 0 $467.98 69728248
    14/01/2002 15/01/2002 1 $385.99 Reversed 07/02 "Can't Ship/Sold Out"
    15/01/2002 15/01/2002 0 $289.97 70520692
    22/01/2002 22/01/2002 0 $104.97 71047448
    24/01/2002 24/01/2002 0 $259.71 71196936
    15/01/2002 25/01/2002 9 $190.00 71270062
    16/01/2002 27/01/2002 10 $139.99 71381987
    27/01/2002 27/01/2002 0 $ 32.50 71398703
    25/01/2002 30/01/2002 4 $431.93 71716247
    30/01/2002 31/01/2002 1 $179.00 71748667
    17/01/2002 04/02/2002 17 $299.44 Reversed 08/03 "Other"
    05/02/2002 05/02/2002 0 $169.99 72163517
    08/02/2002 08/02/2002 0 $180.99 72316260
    11/02/2002 12/02/2002 1 $467.47 Reversed 08/03 "Other"
    11/02/2002 12/02/2002 1 $ 99.99 72614526
    12/02/2002 13/02/2002 1 $218.99 Reversed 08/03 "Other"
    12/01/2002 16/02/2002 34 $ 26.19 72849988
    03/02/2002 19/02/2002 15 $974.99 72984359
    28/02/2002 28/02/2002 0 $ 46.98 73627612

    6/19 transactions were on cookies > 2 days = 32% of transactions

    Another thing I just realised might be a factor - sales made well after 2 days of the first visit are less likely to be fraudulent?

    I could do the stats for all of 2002, but frankly it's obvious I've wasted enough time on this already - these stats don't lie. With a 2 day cookie, during the above period, they'd have got $1763.10 of sales through us and not had to pay us a cent in commissions.

    "$7 BILLION INDUSTRY! The Music123 Affiliate Program allows you to get in on the $7 billion U.S. musical instrument industry! Music123.com is the 2nd largest etailer of musical instruments & accessories, and features: * Absolute Lowest Price Guarantee * 30-Day Complete Satisfaction Policy * All Major Brands * Instant Financing * Professional Musicians On Staff To Assist & Advise Customers * Innovative Instrument Rental Program * Giveaways * Greatest Instrument Width & Breadth On The Net - not simply the obvious such as guitars, drums & keyboards, but jazz, band & orchestral instruments as well * Instrument Retailing Roots Dating Back To The '20s * BizRate Customer Certified Gold * $215 Average Order Value * 5% Commission Rate! You stand to profit greatly from featuring Music123 on your site. Music123 --- What Affiliates Have Been Waiting For! "

    MY ARSE!!!!!

    Send 'em a clear message, team! Tell them where to shove their two day cookies!

    We supplied them with $26,000 of sales in 2002. Now in 2003, we're turning off the tap - they've shown us where their business ethics are.

    Have a nice day, etc, etc.

  18. #18
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    1,086
    Thanks for the stats. I definately prefer merchants that adjust their strategies by adjusting their commission rate to those that try to pull cons by adjusting the cookie, and coming up with bogus stats.

    BTW: Remember 42.94% of the stats you see on the net were simply made up. Thanks for giving us some real numbers.

    boom!

  19. #19
    Full Member garystarling's Avatar
    Join Date
    January 18th, 2005
    Posts
    277
    Leader and I are both looking for an alternative to Music123 - anyone have any ideas?

    Who are you going to use instead Drewbert?

    'I am not young enough to know everything.'
    - Oscar Wilde

  20. #20
    I like traffic lights
    Join Date
    January 18th, 2005
    Location
    Southern hemisphere - away from Fukushima
    Posts
    2,936
    >Who are you going to use instead Drewbert?

    The $64,000 question.

    Good affiliate programs are hard to find. :^)

    Sometimes you THINK you've found one, but it proves not to be the case - as this thread has shown.

  21. #21
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
    Join Date
    January 18th, 2005
    Location
    St Clair Shores MI.
    Posts
    17,328
    Jeez ..they could just gave me a 365 day cookie duration. I pulled all my prominent links to them before Christmas. The stupid idiot lyers just don't want to pay the carpetbagger referral salesmen. Next move is the hidden CJ killer. 365 day cookies with KEEP=NO added to 60% reversal rate. Seems all my clicks never generated any sales except for the parasites so why not figure out a way to let a sale or 2 per year slip through..

    Stupidity is rampent when it comes to those running a program like 123Music into the ground. Don't they know it is better than opening a Brick-n-Mortar outlet storefront and having payroll & insurance & mortgages, city taxes to pay?? I'm all for turning this one and eHobbies over to the parasites and give them butt sores in the pocketbook area.

    Webmaster Mike

    "Anyone can make a dollar, it is when you make sense that it starts to add up."...does your eBiz plan make sense?

  22. #22
    Full Member
    Join Date
    January 18th, 2005
    Posts
    480
    I, too, am very disappointed with Music123.com However, to be honest, since there is nobody to take their place at this point, I am not going to take their links down. BUT, when there is a suitable replacement, they are gone.

    Did anybody notice a supreme slowdown during the pre-holiday season? I would have expected sales to increase last month, but they went down. I think things are fishy over there.

    The 48 hour thing is b.s. Most of my sales are for large items, so I guess I am going to lose a buttload because of this.

  23. #23
    Full Member
    Join Date
    January 18th, 2005
    Posts
    290
    Maybe someone want to convince Musician's Friend or zzSound to come over CJ? I'll surely give them a try.

  24. #24
    Affiliate Marketing Consultant Linda - 5starAffiliatePrograms's Avatar
    Join Date
    January 18th, 2005
    Location
    SoCal
    Posts
    4,040
    Hi All,

    Have you considered partnering with ProSound and Stage Lighting - at CJ?

    We have a 45 day cookie WITH Cookie keep=YES option for repeat sales.
    We are parasite free. I have never reversed a sale due to "out of stock."
    (Note: we do have a very high reversal rate due to getting a TON of $2,000
    to $3,000 Fraud credit card orders. However all LEGIT sales are PAID faithfully!)

    We are heavy in Pro Audio, digital remix, DJ, Karaoke and recording software.
    We have been adding to our keyboard offering, but still don't carry guitars
    and other musical instruments.

    Hope we can help you satisfy at least part of your needs for Audio related products.

    Your Partner in Success,

    Linda
    Ecommerce & Affiliate Manager
    ProSound and Stage Lighting
    www.pssl.com
    Email & Search Engine Marketing
    www.catalystEmarketing.com

  25. #25
    Full Member
    Join Date
    January 18th, 2005
    Posts
    480
    Linda, you all need a datafeed. That is your 1 large drawback.

+ Reply to Thread
Page 1 of 2 12 LastLast

Similar Threads

  1. Is a 4-hour Cookie Fair?
    By Cheesehead in forum Midnight Cafe'
    Replies: 15
    Last Post: May 6th, 2009, 03:40 AM
  2. 24 hour cookie
    By porkchop in forum ShareASale - SAS
    Replies: 5
    Last Post: March 29th, 2007, 12:12 AM
  3. Music123 anyone ?
    By redsand in forum Rakuten LinkShare - LS
    Replies: 5
    Last Post: January 30th, 2006, 09:16 AM
  4. music123.com
    By witness in forum Commission Junction - CJ
    Replies: 5
    Last Post: July 3rd, 2003, 10:45 AM
  5. what goes around... music123.com
    By witness in forum Commission Junction - CJ
    Replies: 22
    Last Post: July 3rd, 2003, 08:46 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •